Home Blog In House Vs Outsourcing Lead Generation: The Choice that Improves ROI

In House Vs Outsourcing Lead Generation: The Choice that Improves ROI

In House Vs Outsourcing Lead Generation

Lead generation is the process of prospecting and converting the target customers into a person who indicates interest in the product or services that your business offers. Some common methods of lead generation include online and offline advertising, online events, inbound call center outsourcing, offering discounts and promotion, inbound calling, and other strategies.

However, the process of generating quality leads can be quite time-consuming for most startups and small businesses. This is why several businesses choose to outsource this process to lead generation companies. On the other hand, some business owners believe in establishing an in-house lead generation team to generate leads for their business. One question that can plague the business owners, entrepreneurs, and marketers is whether they should establish an in-house lead generation team or outsource this process to a professional lead generation company?

Without any doubt, outsourcing is the better option for your business. Here are eight benefits of the outsourcing lead generation process to help you understand how outsourcing can better improve your business ROI:

1.  Lead generation outsourcing lead to better and swift results

According to a report, an outsourced lead generation agency can bring 43% more results when compared to an in-house team

When you outsource lead generation services, you know the process will be in professional hands. The experts who specialize in lead generation will be laser-focused on their best-fit audience. Not just numbers, but they will be targeting high-quality leads to help you close more deals. The agency can help you set bigger goals for your business and look toward the bigger picture as the business can enjoy a higher conversion rate through quality lead generation.

2. Lead generation outsourcing saves you time

In the business world, time is money. Lead generation requires investing a lot of time into targeting and prospecting your target audience to generate quality leads. Your in-house team will have to invest several hours to create content, research the audience, promote the content, advertise, and analyze and optimize the lead generation strategy. This will consume a lot of time. 

On the other hand, when you assign this whole process to a lead generation agency, they use their years of expertise working in the lead generation industry to target the right audience with the right strategy. You will also not have to invest in training them for lead generation. Hence, you will be saving several hours and money for your business.

3. Outsourcing can result in greater productivity

When business owners and entrepreneurs choose to hire a lead generation and inbound call center outsourcing agency, they don’t need to spend their valuable time managing and handling the in-house lead generation team. Business owners can focus on other aspects of their business that need their immediate attention. 

Additionally, when the sales team doesn’t have to spend their time on telemarketing to produce leads, they will be more effective and productive in converting sales for your business. The quality leads generated by the outsourcing agency will also help your sales team perform better and secure more sales.

4. Outsourcing lead generation doesn’t require staff training

When you choose to set up an in-house team for lead generation, you need to hire, train, and manage telemarketers for better performance. Hiring and training new staff can be a tiring task for your HR team. Moreover, new hires usually need 3 to 6 months to adjust to marketing tools and strategies. 

On the other hand, lead generation agencies have a rigorous hiring process, and they already have a team of professionals skilled at prospecting and generating quality leads for your business. The agents in the agency are trained specifically to perform their duties effectively for the benefit of your business.

5. Lead generation agencies provide a broader skill set and experience

Lack of resources such as staff, funding, and time remains the biggest obstacle to successful lead generation efforts for 61% of B2B marketers

When you choose the right inbound call center outsourcing agency to outsource lead generation, your business can avail of the services of several specialists that manage the day-to-day workings. The complete lead generation process would include different strategies, such as content creation, campaign management, analyzing the results, customer support services, web analytics, market research, and more. 

Outsourcing the lead generation process to the right agency will mean that only specialists will be handling all these tasks. Hence, the leads generated by the agency will most probably have better conversion opportunities, resulting in increased ROI for your business.  

6. They can help your business stay on top of the latest trends

Lead generation outsourcing agencies bring more than their expertise. When you hire these agencies for lead generation, you get the latest marketing trends. To generate quality leads, your business should always stay updated with the latest developments in marketing. 

When you hire these agencies, you can rest assured that your business will always be on top of things. Inbound call center outsourcing agencies work for various clients. They can implement successful lead generation strategies from their previous experiences. They don’t have to start over with every new client. However, businesses need to ensure that the lead generation company is not working with their competitors simultaneously.

7. You can run campaigns on demand

When you invest in an in-house lead generation team, you are under constant pressure to run the campaign continuously. You don’t want your lead generation team to do nothing the whole day. However, when you outsource the lead generation process, you have the freedom to run the campaign only when your business needs it. You may want to run your campaigns to boost sales or to support your marketing efforts. When you run the campaign only when required, you can reduce your marketing spends and improve the ROI for your business.

8. Lead generation agencies can help target multiple channels

42% of organizations believe email is one of their most effective lead generation channels, and 49% of B2B marketers are heavily engaged in mobile marketing for generating leads 

Lead generation outsourcing agencies use multiple channels and mediums to communicate with your target audience. They use various tools and strategies for prospecting your product/services to your potential customers. This will reduce the risk of depending only on one platform to generate leads. 

On the contrary, your in-house lead generation team may not be efficient enough to use multiple channels to connect with potential customers. Hence, outsourcing your lead generation to a professional agency means your business will be getting better results using the right set of tools and channels without investing in them.


To conclude, outsourcing the lead generation process is more effective and efficient, especially for small and mid-sized businesses, as businesses can get access to various skills needed for lead generation in one place. Lead generation will require various services, such as data mining, content creation, market research, advertising, customer support services, evaluating analytics reports, and more. 

Small and mid-sized businesses may not have enough resources to establish a whole team for this. Hence, outsourcing lead generation can help them save some time and money while generating leads effectively and improving the return on investment of their business.

Want to know more about lead generation and inbound lead generation and call center outsourcing? Contact us now!