Importance of Content Moderation: Audio/Video Moderation/Image Moderation

Importance of Content Moderation AudioVideo ModerationImage Moderation

User-generated content has become vital for online businesses. Content from real customers is proof that you've got dedicated brand advocates and products or services worth discussing.

User-generated content takes your brand authenticity and trustworthiness to the next level. It helps establish your brand loyalty and increases your conversion rates in the long term. In fact, 79% of shoppers use user-generated content to make their purchase decisions online. 

Your brand advocates and customers write reviews, snap images, post videos, and publish blog posts with or without promoting your products or services. But some of this content can be objectionable. That’s when content moderation services become important.

What is Content Moderation?

A massive amount of positive and negative user-generated content populates every second. So, businesses that heavily depend on this content struggle a lot to stay competitive because of offensive and inappropriate text, videos, and images.

Content moderation involves screening and monitoring user-generated content to determine if the content is inappropriate or illegal. The process entails checking whether the content upholds the regulations of your brand and the platform where it will be published. If it fails to fulfill all the guidelines, the content is removed or gets flagged as inappropriate. 

A piece of content is considered inappropriate for different reasons. These generally include extremism, violence, nudity, offensiveness, hate speech, copyright infringements, and alike.

That’s the reason why content moderation services have become vital for strengthening brand reputation, as well as customer engagement and security. It has become common among eCommerce websites, social media platforms, dating sites, discussion boards, and other online platforms that are based on user-generated content.

From text-based content, images, videos to social media pages and websites, all types of content moderation aim to maintain your brand reputation and customers’ security.

While technology can speed up the content moderation process, human review is still irreplaceable. Ideally, you can choose content moderation outsourcing for a combination of both technology and human expertise for assured scalability and efficiency.

Benefits/Reasons to Use Content Moderation Services

It takes about 7 seconds to make the first impression. So, you need to ensure that everything about your brand is positive and engaging to earn a positive first impression. That’s the obvious reason why you need content moderation services. 

Other top reasons include the following:

Protect Your Brand and Customers

Fake news about your brand, product, or even your industry can cause havoc. But unfortunately, fake news is prevalent thanks to social networks' omnipresence and ease of information generation and distribution. That’s why monitoring social media for inappropriate content for your brand has become essential. 

A reliable content moderation services provider reviews and moderates your content carefully and effectively. They also protect your customers from bad actors who share misleading, damaging, or toxic content.

Social Listening of Your Brand Perception

People feel free to share their thoughts and experiences on the internet. By monitoring your brand's conversation, you can understand how your brand is being perceived. You can track comments, reviews, or blog-related content related to your brand posted by internet users.

Accordingly, you can take effective steps to limit negative content and improve your branding efforts timely. You also get a handle on the factors that make your products and services stand out from your competitors.

Trace and Understand Customer Behavior

Recognizing customers’ behavioral patterns and responses to your content can be highly instrumental in formulating effective customer acquisition strategies. Content moderation services can help understand what type of content is engaging to your target audiences. You can use these insights to foster an online community that impacts the purchase decisions of your prospects.

Increase Your Conversion Rate

Monitoring of social media, websites and other platforms for your brand-related content can help increase your website's traffic and conversion rates. For example, when people see good reviews, it increases your prospects’ faith in your brand. 

Besides, content moderation makes search engines view your brand as relevant to users' queries. So, it increases your brand visibility on the internet.

Scale Your Campaigns

User-generated content can help drive and scale your sales and marketing campaigns. Whether you want to crowdsource an idea, host a contest, or get reviews, an effective content moderation strategy allows you to scale your campaigns without worrying about negative effects.

Put simply, content moderation outsourcing can be instrumental in strengthening your brand reputation, improving brand perception and online visibility. In the end, you'll see increased sales and boosted revenue.

What Types of Content Can You Moderate?

The quickest answer is all kinds of content, from text and images to live streaming. 

Text

Text content is everywhere. So, most online moderation services should be able to perform text content moderation for all platforms with user-generated content. 

The variety of textural content generally includes:

  • Articles and blogs
  • Social media comments
  • Blog comments
  • Forum posts
  • Discussion boards
  • Review sites

Please note that catching offensive keywords is not enough. Inappropriate text can consist of a sequence of appropriate words also. When you choose reliable content moderation services, you can rest assured knowing that every text about your brand, product, or services is analyzed carefully. They also consider nuances and cultural specificities during the process.

Image

Moderating images is relatively easier, yet clear guidelines and thresholds are important. In addition, you need to understand the specificities of your audience in different geographics to target cultural sensitivities and differences.

But reviewing a large number of images across various platforms, like Instagram and Pinterest, can be challenging. Expert image moderation services can expose all inappropriate images that can hurt your brand.

Video & Live Streaming

By the end of 2022, online videos will make up over 82% of all consumer web traffic. This goes true for live streaming as well. The surge brings both marketing opportunities and malicious content surrounding your brand. 

But video content moderation is not that easy. So, you can outsource content moderation services to have experts screen video files to find inappropriate content. Moreover, they also screen it to spot any type of text, like titles and subtitles, associated with videos. Expert moderators dip deeply into video content on the internet to weed out bad content. 

Why Outsource Content Moderation?

When hiring content moderation services, you’ve three options – hire a freelancer, an in-house professional, or content moderation outsourcing

Freelancers may lack dedication and focus on your project needs. It's because they juggle different jobs at a time. Though they care about the quality, they can't relate to your company's success. And an in-house moderator can add an overwhelming overhead expense, considering a fixed monthly salary, training costs, buying software tools, etc.

That’s why it makes sense to choose outsourced online moderation services. Other top reasons to work with an outsourced partner are:

Greater Efficiency

When an offshore team handles content moderation, you can brainstorm high-level strategies like leveraging user-generating content to improve your marketing strategies. So, you get the best of both worlds because you can engage more in customer engagement without worrying about negative stuff. 

Minimize Costs

Outsourcing content moderation services tend to be cheaper than hiring an in-house team that requires time, infrastructure, people, and huge capital. Instead of fixed cost, you benefit from variable costs depending on whether you need 24X7 services or during office hours. Outsourcing is a cheap and hassle-free option to get the job done effectively in a lesser amount of money and time.

Benefit from Latest Technology

Good and up-to-date online moderation services use state-of-the-art technology and the latest infrastructure to work speedily and effectively. On the other hand, an agency that handles much of its work manually may cost you higher and may not yield expectedly best results. A content moderator equipped with the latest technology can address all your concerns related to user-generated content.

Outsource Content Moderation Services to Experts

Now that you know the importance of content moderation, you might be planning to hire a reliable service provider. 

You can trust Wow Customer Support for fully managed content moderation services. Our highly experienced and talented content moderation teams enforce your guidelines across various platforms. We can be available 24X7 or flexibly as per your needs.

We can handle all types of content, from normal text to live streaming. In addition, our content moderation teams analyze the meaning and intention behind every content posted online surrounding your brand. 

We’ve specialists who moderate content on different platforms, including Facebook, Instagram, Pinterest, and other third-party media. Our proven processes are flexible, scalable, and efficient to make our online moderation services fit high-demand industries of all sizes and all kinds.

Conclusion

User-generated content can make or break your brand. So, make sure it aligns with the guidelines of your brand and the intended platform. Outsource content moderation services to a reliable partner to assure that all negative stuff about your business will be handled timely and effectively. Meanwhile, you can stay focused on your core business activities.

At Wow Customer Support, we can create and scale your team of content moderators while assuring the best quality work. Call us now to check our affordable pricing structures and unmatched flexibility.

Benefits of Content Moderation and why Should You Outsource it?

Benefits of Content Moderation and why Should You Outsource it

An assured way of building brand trust and recognition is by leveraging user-generated content. The top brands worldwide rely on user-generated content to secure good ranks in the search engine. However, publishing user-generated content comes with a major risk – what if the users don’t portray you in the right light? What about those fake reviews and ratings on your social media account?  

There is one simple way to solve all of these problems: content moderation

All you need is a group of experienced and dedicated content moderators to go through every user-generated content before it reaches your page.  

Advantages of dedicated content moderation: Why outsourcing content moderation is the right way? 

You have a basic idea about content moderation, and maybe even most of your competitors are investing in it. But do you know if you need to get on the bandwagon as well? Here are some of the reasons to let you know why the answer to this question is a big yes. 

Protecting your users and brand 

The content that reaches your page as videos, pictures, or comments on the community forums and blog posts need monitoring. After all, any user-generated content always has the risk of straying far from what your brand considers acceptable. 

There is no way for you to control what people perceive your brand to be. But you can always use content moderation services to edit what the users post to the site. When you have a team of expert content moderators to ensure that nothing upsetting or offensive reaches your site, it also protects the audience from any kind of trolling or bullying by irrational users. 

Understanding your users and customers 

Moderating all user-generated content is a great opportunity to outline the patterns. This is particularly true for the high-volume marketing campaigns where the moderators might tag content with specific properties like attitude and thoughts towards the brand, and so on. 

The content moderation solutions can leverage this particular information for designing actionable insights into the opinions and behavior of the users. Also, it can help you in figuring out whether there are areas where your brand can improve. 

Improving the online visibility of brands 

Studies have shown that 25 percent of search results from the biggest brands in the world come from links to user-generated content. Now, you need the content, but you also have to ensure that it does not affect the brand reputation. 

You can allow your users to post as much content as they wish, but ensure that you have content moderation services alongside.They will go through all the content before getting them published on your site. This will help you bring good traffic to your website given that it does not have anything that’s offensive or against the brand. 

Scaling your campaigns more effectively 

Your marketing and sales campaigns require user-generated content for being more efficient. The content moderation solutions can be an immense help in scaling your campaigns minus the risks of negative effects on the brand.  

If a major part of the campaign is based on user-generated video content, for instance, when you have a contest to increase your brand reach, you require an easily scalable way to go through all this. Skilled professionals in this domain will help you scale your campaigns and ensure that you don’t have to get your staff to remove the content later on. 

Improving the purchasing behavior and process 

Advertisements through the TV, radio, and print media, might not be that effective in impacting or persuading customer behavior in this online era. Conventional methods like banners, auto-play videos, pop-ups, and other such formats do not fare too well because people now have ad blockers on the browsers. The ad blockers make it harder for a business to reach customers. 

Thus, your target buyers are much more likely to have your brand exposure through user-generated content on the site. They would want to know what other people have to say about the brand. A trend that is going around these days is the potential buyers asking referrals or opinions from other customers while making any purchase decision. Customer support outsourcing companies dealing with content moderation can help in improving the buying process and buyer behavior. 

Enhancing customer relations through online content moderation 

Your site will have better customer relations and credibility when it has content from real users or customers. The presence of well-moderated content on the site makes a brand look friendly, approachable, relatable, and authentic. When you make a brand that’s worth discussing, your fans will join in. 

Why do you need to outsource content moderation? 

Now that you know how important content moderation is, it’s time to assess whether you should outsource it or get your in-house team to do it. We are leaning more on the former option for the following reasons. 

A time-consuming responsibility for the in-house staff 

You have to constantly search for scams that are present almost anywhere and everywhere these days. They are getting more difficult to detect due to the amount of sophistication. You might think that your platform is free from such things. But remember that almost 60 percent of customers worldwide have faced online fraud at some point or the other.  

Moreover, over 75 percent of the people have seen scams on a site and have never returned to it. The truth is that online harassment, scams, and fake reviews are the kind of things that you have to worry about constantly. Overall, it is a highly time-taking initiative that has to go on consistently. Thus, if you make your in-house team do it, your staff will not have enough time to focus on other responsibilities than content moderation outsourcing.

The cost burden of hiring in-house content moderators 

Even when businesses understand the need to moderate user-generated stuff, they are unsure whether to hire someone to do it or get their own team. Now, consider the average salary and other perks you will have to give to a content moderator – not something small businesses and startups can afford.  

This is one of the main reasons why most companies outsource online content moderation. After all, they can find qualified and skilled people from the local market by spending a fraction of what they would do by hiring an entire team of in-house moderators. Why spend more when you can get the job done for much less? 

The hassle of training and buying the necessary tools 

You can be free from all the responsibility of training the new content moderators. It is not easy to get the right people for the job, particularly when you need them soon. Right from hiring, training, performance feedback, and monitoring, getting a team of professional moderators requires a lot of time. Thus, rather than handling such a bulk of tasks for your brand, you can simply hire a team for social media content moderation and let them do the needful. In this way, you will have the time to focus on the other core business responsibilities. 

Moreover, the outsourcing companies already have the manpower, processes, and tools they need before they begin offering any business solution. Therefore, it is one of the best parts of outsourcing the job. After you begin working with any outsourcing company, your resources and time are saved. Additionally, you do not need to deal with the hassle of getting a new office, hiring a new team, and training new team members to handle the tasks related to content moderation.  

The added efficiency of an outsourced team 

There are added benefits of having user-generated content on a website, such as engaging the present followers, brand exposure to newer audiences, and even better SEO. In addition, it allows you to think about some really high-end processes, such as using user-generated content in the overall marketing strategy, while leaving the responsibility to your outsourced team to deal with content moderation.

Think of this as a way to manage the best of both worlds as you can receive all the benefits of reaching out to your users without the worries of getting hit by the negative impact of it.  

The Endnote 

It must be amply clear by now that your brand needs content moderation when it plans to rely on user-generated content for marketing. And if you are planning to outsource moderators for the job, look no further than Wow Customer Support for it. From social media monitoring, image moderation to comments moderation, nothing is out of bounds for our experts. They are fast, efficient, and work 24/7 to complete the tasks as swiftly and effectively as possible. So, if you want to outsource this major responsibility, contact us right away. And don’t forget to leave your likes, comments, and shares!

10 Promising Trends in Content Moderation Services Your Business Shouldn’t Ignore

10 Promising Trends in Content Moderation Services Your Business Shouldnt Ignore

Building brand recognition involves developing the trust in the minds of your target audience. One of the most effective ways to build that trust over time is through user-generated content. According to recent statistics, customers say that user-generated content is 35% more memorable and 50% more trustworthy than other media types.  

However, publishing appropriate user-generated content can be tricky because you need to figure out how to ensure that your brand portrays a positive image. In addition, simply relying on user-generated content could hurt your business because, without moderation, it's inevitable for some content to be viewed as offensive or harmful. 

To meet all your content publishing requirements, it's essential to leverage the right form of content moderation services. If you're planning to start moderating your content or enhance your existing system, the following content moderation trends can point you in the right direction.

Ten content moderation trends you can't miss

1. Working with multi-skilled content moderators

Content moderation goes beyond understanding the fundamental characteristics of a brand. It involves going through hundreds, if not thousands, of content that may seem unnecessary, pointless, or harmful. For this reason, an increasing number of online platforms have started working with multi-skilled moderators who can -

  • Commit to global standards, have expertise on regional dialects and local culture
  • Have an open mind to accept views and opinions of others
  • Respect the rules for developing content for your brand, and, 
  • Replace ineffective content with more valuable alternatives.

2. Adopting a hybrid approach that includes technology and humans

While AI and machine learning can predict different trends regarding the likes and dislikes of your target audience, you still need human judgment to improve your content. The most reliable and effective content moderation services focus on combining the power of technology and humans to boost the quality of user-generated content. While human judgment is essential in developing innovative content, AI can prove effective in discovering trends that could negatively impact your content.

3. Managing content quality 

Public reviews play a crucial role in content filtering choices. Moderating content requires an all-encompassing action plan to efficiently identify and correct errors in your content that may invite negative remarks from prospective customers. Therefore, it has become a must to hire content moderators who can quickly identify these errors, set up effective control programs, and develop excellent content that upholds your brand's reputation.

4. Following real-world policies

Sometimes, content developers are so engrossed in conveying their personal opinions through their work that the content may adversely affect the brand. However, content moderation services can rectify such errors by adhering to real-world policies to avoid content that may be sensitive towards political viewpoints or hurt religious sentiments. In addition, content moderations need to constantly update themselves with the latest policies and implement the same in their work to avoid controversies that may impair your brand's reputation.

5. Eliminating offensive and objectionable content

Insensitive remarks or cruel statements are a strict no-no as they can provoke a section of your audience to go against your brand. Any responsible content moderator should guide you in understanding the laws and provisions against hate speeches. 

Your content doesn't include the words or phrases that may start a chaotic situation among different communities. They are well aware of defensive languages that can make your content impactful without hurting anyone's sentiments.

6. Prioritizing the safety and privacy of your audience

One of the growing trends in content moderation is forming a special team for monitoring and filtering content that doesn't necessarily follow the norms of content moderation policies against privacy violations. 

Cybersecurity threats such as malware, data breaches, and identity theft are increasing concerns for online users. As a result, it's necessary to ensure that the content you publish doesn't compromise the privacy or safety of your audience. Safeguarding the identity and personal information of your users needs to rank high on your priority list. 

7. Avoiding false information

Companies are now more conscious than ever about cross-checking the information they publish. But, with trolls waiting for the smallest gap to bash your brand online, you can't afford to give them any breathing room. And the best way to shut them down is by checking the authenticity of your content. 

Develop a content moderation system that follows a strict list of policies and prohibits spreading false information, misrepresentation, or fake news. Even the smallest of mistakes can blow up your brand's reputation because of posts made viral by trolls.

8. Increasing transparency

It's high time for your online platform to create and publish a transparency report if you don't have one yet. This report includes the moderation rules you implement on your platform, which helps to inform users about what they can and cannot publish. The biggest social media platforms all provide transparency reports about how they handle private information, copyrights, protection of intellectual property, and data requests.

9. Handling machine-generated and spam content

AI's machine-generated content is now becoming more sophisticated than ever. The primary drawback of this system is that it may lead to the dissemination of malicious information, thus degrading your audience's experience and, in turn, denting your brand's reputation. Individuals or organizations with ill intentions can create multiple accounts on your platform and publish spam content in bulk. Boosting the security of your site and finding unique solutions to the moderation of this kind of content are imperative to provide the best user experience. 

 10. Developing a localized approach

It's important to remember that each country has its own regional, cultural, and socio-political nuances. If your website attracts an international audience, you need to take this into account to cater to their content needs. Simply outsourcing content moderation services to the first company you find online may not yield the best results. It's better to work with a company with multiple regional and local hubs so you can create an effective location-based strategy.

The future of the content moderation industry

There is no denying that AI controls the advertisements and posts that we see on our social media feed every day. A lot of content that we come across are not what we would like to see, but they pop up on our feed anyway. What if your e-commerce brand mistakenly posts something that your target audience doesn't like, even if you have no intention of stirring up controversy? Such a situation can wreak havoc on your brand.

Since it's becoming a challenge to handle machine-generated content, the best way to counter this problem is to rely on content moderation. It can effectively eliminate content that may hurt your viewers' sentiments or create a divide among your audience. It's reasonable to assume the continuous growth of content moderation for as long as the e-commerce industry and social media platforms exist.

Keeping up with the latest trends in content moderation requires a significant time investment. Still, it holds the key to developing the best strategy for monitoring and filtering the content you publish online. If you want to work with the leading content moderation service provider, feel free to get in touch with Wow Customer Support. We have a team of experienced professionals who can offer 24/7 services to help you monitor your social media page, e-commerce website, blog, or forum.

Allow us to review your existing content, analyze future posts, and ensure that every content you publish helps you increase leads and conversions. Also, don't forget to like, share, and comment on our blog.

UG Content Moderation: A Guide To Moderating Users’ Content To Make Your Brand’s Social Media Presence Top-Grade

UG Content Moderation A Guide To Moderating Users Content To Make Your Brands Social Media Presence copy

The online world works with a huge amount of content daily, and content moderation is of utmost importance. As many users have started generating and posting content online in audio, video, image, and text, content moderation has become the need of the hour. Primarily, as brands use the content generated by the users as a part of marketing campaigns, regular inspection helps maintain the brand value.

User-generated content moderation or UG content moderation is the process by which the content uploaded by the users is reviewed to see if they abide by certain internet rules. A license to share posts on social media does not mean that any content is acceptable. A lot of what people share is purely illegal, insulting, and inappropriate. These have to be monitored before they cause disrespect to brands or specific groups.

Is User-Generated Content Important? 

User-generated content can be a great way to speak out loud about your brand without actually doing any real work. Much of the work is done by the users who post reviews or testimonials of the brand, which can be used for marketing campaigns. Implementing UGC can be beneficial in the following ways.

Attract new users: A section of the audience is hard to reach and may not be convinced by the regular ads or banners. But they might get influenced by users on social media who are known for their authentic content. If these influencers support your brand, your job is done. They build content that finds a way to new customers.

just do it

Better rankings in search engines: Unlike normal marketing campaigns, user-generated content can up the brand's search engine rankings. Users may unknowingly use keywords that are unlikely to be used otherwise. This could make up for an array of words close to what the real users are searching for, and will improve rankings in search engines.

4 benefits oof user generated content for seo

Makes the existing customers happy: Retaining the current customers is as important as gaining new ones. UGC has the power to engage the customers in innovative ways. For example, when you share UGC on your brand page, it is like an appreciation to the content creator, building trust. And customers place a lot of trust in the opinions and reviews of other customers, which impacts their purchasing decisions.

Inner_image_03

Make Optimum Use Of UGC With Social Media Moderation 

Social media content moderation puts the brand in a place where you are safe enough to be exposed to consumers devoid of any inapt content in your pages. The process includes supervising users' images, text, video, and audio to eliminate toxic terms or comments. Let us see how the statistics of user-generated content looks like. This gives a picture of how many videos, images, etc. are shared on social media in a single day.

  • Twitter: 500 million tweets
  • Facebook: 350 million photos
  • Snapchat: 5 billion snaps
  • Instagram: 95 million photos and videos
  • YouTube: 500 hours of video uploaded every minute

This data stresses the need to monitor user content regularly. Here is how social media content moderation can be of help.

Understand The Customers

Going through the user content can assist in understanding if there is a general pattern that is followed unknowingly. In addition, content with certain attitudes towards the brand can be highlighted and kept for reference in the future. This can aid in taking actions that improve your brand, thus changing the overall opinions of users to work in your favor.

Up The Quality Of Brand Campaigns

Marketing campaigns that include user-generated content are found to penetrate more into the audience. A well-planned moderation by content moderation services can better the quality of movements without any negative impact on your brand's reputation. 

The method you adopt for moderation must be scalable so that there is enough knowledge to review the content irrespective of whether they are images, videos, or anything else.

Better Online Visibility

Research shows that 25% of the search result pages of large brands are from UGC links. This shows the importance of user-generated content. However, you have to make sure that no offensive content could do the opposite of what you expect. 

This means that a content moderation services team must constantly be on their toes to see that only appropriate user content is published on your website. As this  can draw effective traffic to the brand.

Acts As A Shield To Your Brand And Users

Proper moderation ensures that the posts are respectful of the values and vision of the brand. 

Users can post anything in their hearts, but moderators can do the edits to align them with what the brand believes in. This can also protect the users from any bullying they might otherwise face.

Companies built around UGC

Good To Build Better Relations With Users

Your brand can have first-class relations with customers if their content regularly appears on the brand pages. The moderators can make the content incredible so that the brand itself becomes approachable and authentic. This promises an expansion of your brand's followers.

Shape The Purchasing Behavior For Good

Today, the only way to reach a potential buyer is through user-generated content. Learning from experiences, people are searching for customer reviews or referrals before they make the buy. So the content that goes through content moderation can shape the purchasing behavior of users to maximize sales.

Implementing UG Content Moderation

Moderation filters the user-generated content to project those posts that go well with the brand image. Of course, it could be a hassle to find the best content from among the massive user content out there. But keeping the following things in mind can make implementing social media content moderation worth doing it.

Be Clear About The Rules

There must be a set of rules that define what can be accepted by the company and what cannot be. Be strict with disgusting or illegal content in any way, like something that involves bullying or violence. An important tip is to add spam content once in a while. This could be any post that questions the worth of the brand or anything similar. Deleting all such content may not build the best relations with customers. So include them and consider them as feedback upon which your business can improve.

Outline The Process Of Submission

The content moderation services you hire must help create a submission process that answers the how's and what's of user-generated content. First, get an idea about the three approaches to submitting content. In the pre-moderation, you can review all content before it gets published. You can also include a message that says, 'Your post has been successfully submitted for review'

In the post-moderation, you can post the submitted content in real-time and keep a routine check. In reactive moderation again, you will be posting the content in real-time and review them only if other customers have some issues with the published content. 

Adhere To Certain Restrictions

Having some restrictions is a good way to moderate the user content efficiently. For example, you may ask the users to have an account before posting anything on your website. You can even restrict very new users from posting anything at all. Once they are acquainted with the brand and trust is built, these restrictions can be lifted. 

Keep An Eye On Pages With UGC

With content flocking in regularly, it becomes imperative to check the pages that have UGC. Whether you do the moderation with in-house resources or take help from content moderation services, there are some top-notch moderation methods you can resort to. Regular monitoring safeguards the brand reputation along with giving space for your brand to grow. 

Link The Marketing Goals With Great User Experiences

Linking the marketing goals with content moderation can go a long way in brand promotion. There must be a way to make the best use of user-generated content that creates the best user experiences in the process.

Link The Marketing Goals With Great User Experiences
  • These are some of the best practices.
  • Make the permissions and rights agreement available to the users
  • Be clear about how to use the user content
  • State all the rules, including submission deadlines
  • Associate a strong call to action for submissions

One clear example is an Australian brand that boomed to become an international favorite product with more than 10,000 brand images shared on Instagram. From the start, the brand used the same hashtags #letsbefrank and #thefrankeffect for all their UGC content and made sure that all their UG pictures had the same quality and color theme.

Include contact information

Additionally, you can make the customers aware of what the brand expects from UGC. For this, you can give examples from other submissions and use branded hashtags that are consistent across all online platforms. It is also good to reward the users by featuring on your website, giving gifts and promotional discounts, and any other way you feel appropriate. 

Types of Content Moderation

Human-Based Content Moderation

This method involves people monitoring the user-generated content for data that can threaten the brand image. You can implement this model either through an in-house team monitoring the content or outsourcing the work to content moderation services

Though this method is quite reliable, there are a few issues that cause concern. It is not a good thing when moderators are scanning harmful content daily. Other issues include manual social media content moderation being expensive, speed of moderation not being able to keep up with the rate of content generation, privacy issues, etc.

AI Content Moderation

AI content moderation is powered by visual recognition algorithms that promise the most efficient ways of screening content. They can work with massive data in real-time, giving little scope for errors. In addition, they are experts in recognizing harmful visuals in the content, including mass fights, pornography, weapons, horror, and much more that can have undesirable results when published.

The main con associated with AI content moderation services is the lack of contextual understanding in some instances. For example, a video showing how military personnel are trained in various weapons can be interesting for the masses. But when shared by a user, this video can be filtered by the AI-powered moderation citing that the video contains weapons and fighting.

AI Content Moderation

A Hybrid Approach: AI + Human Moderation

Combining human intelligence and AI algorithms can be a great option to screen loads of content being generated every day. The algorithms can monitor most of the content and send just a part of it for manual moderation. This makes way for greater productivity, a lesser workload for moderators, and can be largely cost-saving. 

The algorithms are useful to remove objectionable content in a general sense. The reviewed content can be again moderated manually to see if it adheres to the guidelines of the brand. 

Do You Think Your Brand needs Content Moderation?

As already discussed, the benefits of content moderation are endless. Going with the statistics, the online world will be spammed with posts if a proper monitoring system is not in place. Implementing social media moderation can be done effortlessly if the brand knows what content it supports and what is not acceptable.

Still, confused if UG content moderation is beneficial for you or not? Well, you must know that websites or campaigns with UGC results have a 29% more conversion rate. In addition, a whopping 5.4 hours is spent by users every day with UG content; this shows the importance of having content moderation for your business.

As a business, you can go with any UG content moderation method that suits your interest and budget. Call Wow customer support today to create better customer engagement and build brand credibility with our content moderation services. Get the best content moderation for apps, blogs, forums, and social media to have content that complies with your business policies.

3 Simple Ways to Find Effective Content Moderation Company

3 Simple Ways to Find Effective Content Moderation Company

Social Media Moderation is no longer a value addition to your social media account; it has become a necessity. After all, the reputation of your business is at stake! With each business relying on the digital platform for connecting with their customers and driving sales, what content is available on these platforms can make a huge difference to your brand image.

Content Moderation can look like a simple task from the outside. But it takes considerable time and effort to have an efficient moderation system in place. Hence, only the reliable professionals handle this service who have experience and expertise in online content moderation. However, choosing the right online content moderation company is as important as the moderation itself.

How to Choose a Company That Provides Content Moderation Services Effectively?

Finding the perfect company that can handle social media content moderation for you is the first step to achieve a safe and trusted online platform for your customers. There are a lot of content moderation service providers in the market. What you need is to choose one that best fits your business needs. Below are the three things you need to look at for selecting the company that best suits your requirements.

1.    Check if the company you are hiring has a good focus on content moderation services.

The first and foremost thing you need to consider is whether the company has enough experience in handling content moderation services. Also, the company needs to have a proper focus to ensure seamless and efficient moderation. This demonstrates by their policies in ensuring quality services. Generally, companies that have a good and robust training model for their agents are a good choice.

A thing to look out for is whether the company has dedicated staff for social media content moderation. Since this work requires a special skill set, people who are hired and trained specifically for this work are more likely to do an efficient job.

2.    Make sure you know your business requirements well.

It is very important to know what specific services you need in the social media content moderation for your business’ platforms. On a wider level, you need to know answers to the below questions:

  • What kind of content do you need to be moderated? (For example – comments, posts, blogs, etc.)
  • How many platforms do you need to be moderated? (For example – community pages, social media accounts, etc.)
  • What is the volume of user generated content that is posted on your online platforms?

Ideally, you need a company that seeks answers to these pertinent questions and then works towards providing you with the best solution for all your needs.

Also, a good thing to look at is a company that provides you a scalable solution. As your platform becomes a trusted place, user engagement, and thus user generated content on the platforms will increase. Thus a model that can be quickly ramped up to help you keep up with the incoming volume should be your focus.

3.    Check the moderation methods that the company has experience in.

Many companies rely on AI software for content moderation. While this works to a certain extent, it is not a foolproof system. Apart from automated moderation, there is also a method called Pre-moderation, where the content submitted by the users is checked by the moderators before it is allowed to be displayed on the online platform.

Similarly, Post-moderation is when the content is immediately posted when the users submit it; The moderators then review to check for anything that does not comply with the regulations. There is also a reactive method of moderation where users report when they find that the content is not appropriate and the moderators take action accordingly.

By understanding the kind of moderation that you need, you should then check to see whether the company you are hiring has adequate experience or proven experience in it. What you need is a company who provides resources trained in manual social media content moderation. Depending on the type of user generated content you receive, a combination of software-based and manual services can work well for you.

Other Considerations while looking for Social Media Moderation Company

Very Low Pricing: You obviously want services that do not burn a hole in your pockets. But remember that a service that is too cheap might not always provide the best quality. You need to find a company that has a demonstrated capability to provide quality at affordable prices.

Data privacy regulations: Also, remember that every country has its own laws and regulations for data privacy and protection. The people you hire for content moderation should be able to quickly adjust and adapt to the concerned policies and adhere to the guidelines associated with data privacy and security.

Effective Social Media Content Moderation Made Easy

Social Media Moderation is an indispensable aspect of having a digital presence in the market. Through effective Content Moderation Services, you can help build your brand’s reputation and create a healthy communication channel for your customers.

WOW Customer Support comes with proven expertise in the field of Online Content Moderation. We have a well-trained staff that can efficiently handle the moderation services for you. We are dedicated to providing effective solutions that work in line with your business goals.

Continue reading:

Decisions to Make While Hiring Content Moderation Services

13 Reasons Why Social Media Moderation is Important

Decisions to Make While Hiring Content Moderation Services

Decisions to Make While Hiring Content Moderation Services

If you think that you need Content Moderation Services for the social media pages of your business, you are thinking in the right direction. Digital platforms are evolving, and users’ content generation on these platforms is increasing. But due to the relative anonymity that such platforms provide, spammers and negative social elements are also on the rise. This calls for stringent social media content moderation so that the platforms become safe and trusted places.

While Artificial Intelligence and automation are at their peak thanks to technological advancements, the technology still cannot help businesses automate the content moderation process. We still rely deeply on human judgment because of context, which is the most important thing that makes a difference between an algorithm and a human mind. This is why businesses require content moderators to monitor the content on their social media channels.

Why should you outsource content moderation services?

If you want professional content moderation services for your business, outsourcing the process can be the best option. Your employees may not be familiar with the content moderations guidelines. You may be confused about whether you should hire a moderator or outsource the process to a professional content moderation outsourcing agency. Outsourcing content moderation can be better than hiring an in-house moderator in many ways:

Access to professional content moderators

When you decide to outsource the content moderation to a content moderation outsourcing company, you get access to experienced content moderators. You can discuss your moderation needs with your moderators, and they will ensure that all the user-generated content on your online channels follows moderation guidelines.

Cost-efficient

Outsourcing content moderation services is a highly cost-efficient way as you don’t have to invest in the tools and technology required for moderation. Also, outsourcing can help in saving operational costs.

Get access to the latest tools

When you decide to work with a content moderation outsourcing agency, the moderators already have the latest tools and resources needed for the moderation to provide you with the best services. Further, these companies provide you with customized services according to your moderation needs.

Time-saving

When you outsource the moderation task to an outsourcing agency, you can free up your content creation team. As they don’t have to worry about moderation, they can work more efficiently to generate better for your business.

Choosing the right people for Content Moderation Services

Getting the right people for social media content moderation services is as important as the moderation itself. Since content moderation can be a very sensitive matter, it needs to be handled accordingly. There are also considerations about the laws and regulations regarding what is illegal, the data privacy of the users, and their freedom of speech. Hence, content moderation needs to be handled professionally and within permissible boundaries.

There are many content moderation outsourcing companies in the market that offer content moderation as a service. These companies provide content moderation packages at very competitive pricing to businesses to help them manage content online and keep the integrity of their brand across various platforms on the internet. And these content moderation outsourcing companies promise to provide excellent and efficient services at a very affordable cost. This can leave businesses like yourself confused. How do you choose the best fit for your requirements?

The answer isn’t simple or straightforward. However, knowing your own business goals and setting the correct expectations is the first step in making the right decision.

Here are some skills that you should look at when you hire a content moderation services provider for your business:

  •   Good Analytical skills: To effectively provide online moderation services, the content moderation outsourcing agency should possess good analytical skills, which require more than just evaluating information based on its face value. Some pieces of content may first seem harmful but can prove beneficial in the long term and vice versa. Hence, an online moderator should have a strong analytical power to evaluate if the piece of content is valuable or not.
  •   Critical Thinking: The most important roles of a content moderator are problem-solving and strategic planning. Hence, a content moderator should have good critical thinking skills to provide effective social media content moderation services. Additionally, a moderator should have a sharp eye for detail and a fast mind so he/she can catch every element in the content that seems inappropriate.
  •   Excellent Communication Skills: The content moderator should possess excellent communication skills so that he/she can clearly explain his strategies and justify what is required to be done for effective moderation of content for your business. It can be an added advantage if the moderator is multilingual and has great proficiency in languages in which your business wants moderation.
  •   Adaptability: The most important responsibility of a content moderator is to manage the information and piece of content on the internet to eliminate or minimize the damage from harmful content and to maximize the information that is focused on building brand reputation.

Decisions to make while hiring Social Media Content Moderation Services

It is always best to go into a hiring contract well-prepared. It helps you understand your requirements better and helps you convey to the content moderation service provider company what you need in a better way.

Understand what kind of user-generating content will be covered under content moderation. Users post content in the form of pictures, videos, and text. This content can be a powerful tool to gain insights into user behavior, trends, opinions, feedback, etc. The patterns portrayed by the user through content evaluation can be used to provide better products and services to the customers and also for planning efficient marketing strategies. At the same time, any negative content should be handled accordingly and removed if found objectionable or out of what can be described as healthy criticism.

Below are the primary decisions you need to make while hiring a company for online moderation services:

Decide if you want monitoring or moderation of user-generated content

Monitoring and moderation are two different things when it comes to online content. While content monitoring is done to get an understanding of user behavior online, moderation is a more effective and slightly intrusive way to keep a constant eye on the quality of the content. Under content moderation, user-generated content that is found to be objectionable or misleading can be removed, and the content poster can be issued a warning or prohibited from posting again if they repeat the act.

Decide how many accounts/pages need moderation

A major decision before you engage a company for social media content moderation services is to know how many accounts you need to moderate. It depends on your target audience and which platforms they prefer for engagement with your business. It also depends on your vision to expand the target audience and try out new platforms.

Decide on the rules of moderation suitable to your digital platform

It is important to define what to allow on your platforms and what to consider inappropriate and or objectionable that needs to be removed immediately. There can be a fine line between healthy criticism and offensive content. The better you define what is permissible, the efficiency and efficacy of content moderation services providers would be better.

Decide on the reporting format and frequency

It is best to know what details you expect in the report on content moderation and how often you expect it from your content moderation services provider. If you wish to collect data on user behavior and identify patterns, this becomes a very important consideration.

Think about scalability

When you make your online platform a safe and trusted place for your audience, you can expect a rise in user engagement and a better brand image. This means more user-generated content, which in turn means more work for the content moderators. When you choose to hire professionals for content moderation, you should know whether they have flexible plans and scalable solutions to cope with increased volumes of content.

Decide on what kind of moderation you need

There are various stages at which content moderation takes place. When users post content, moderation can occur before or after the post is updated on the online platform. Also, there is a reactive method of moderation where the moderators are called to attention by other users by flagging content they find inappropriate or irrelevant. Depending on the nature of the content that users post, you need to see which moderation stage, or a combination of them, works best for you.

Online Content Moderation – A Necessity

It would not be an overstatement that content moderation services have become an absolute necessity. An online platform, not duly moderated, can soon become a vulnerable place prone to misuse that can include misleading or even harmful to your users.

If you are looking for reliable Content Moderation Services, WOW can provide you with custom-made online moderation services. We have an excellent team who can work remotely to monitor and moderate your content round the clock. Our dedicated resources for Social Media content moderation can help you maintain a good reputation and brand image of your business.