3 Simple Ways to Find Effective Content Moderation Company

Content Moderation Company

Social Media Moderation is no longer a value addition to your social media account; it has become a necessity. After all, the reputation of your business is at stake! With each business relying on the digital platform for connecting with their customers and driving sales, what content is available on these platforms can make a huge difference to your brand image.

Content Moderation can look like a simple task from the outside. But it takes considerable time and effort to have an efficient moderation system in place. Hence, only the reliable professionals handle this service who have experience and expertise in online content moderation. However, choosing the right online content moderation company is as important as the moderation itself.

How to Choose a Company That Provides Content Moderation Services Effectively?

Finding the perfect company that can handle social media content moderation for you is the first step to achieve a safe and trusted online platform for your customers. There are a lot of content moderation service providers in the market. What you need is to choose one that best fits your business needs. Below are the three things you need to look at for selecting the company that best suits your requirements.

1.    Check if the company you are hiring has a good focus on content moderation services.

The first and foremost thing you need to consider is whether the company has enough experience in handling content moderation services. Also, the company needs to have a proper focus to ensure seamless and efficient moderation. This demonstrates by their policies in ensuring quality services. Generally, companies that have a good and robust training model for their agents are a good choice.

A thing to look out for is whether the company has dedicated staff for social media content moderation. Since this work requires a special skill set, people who are hired and trained specifically for this work are more likely to do an efficient job.

2.    Make sure you know your business requirements well.

It is very important to know what specific services you need in the social media content moderation for your business’ platforms. On a wider level, you need to know answers to the below questions:

  • What kind of content do you need to be moderated? (For example – comments, posts, blogs, etc.)
  • How many platforms do you need to be moderated? (For example – community pages, social media accounts, etc.)
  • What is the volume of user generated content that is posted on your online platforms?

Ideally, you need a company that seeks answers to these pertinent questions and then works towards providing you with the best solution for all your needs.

Also, a good thing to look at is a company that provides you a scalable solution. As your platform becomes a trusted place, user engagement, and thus user generated content on the platforms will increase. Thus a model that can be quickly ramped up to help you keep up with the incoming volume should be your focus.

3.    Check the moderation methods that the company has experience in.

Many companies rely on AI software for content moderation. While this works to a certain extent, it is not a foolproof system. Apart from automated moderation, there is also a method called Pre-moderation, where the content submitted by the users is checked by the moderators before it is allowed to be displayed on the online platform.

Similarly, Post-moderation is when the content is immediately posted when the users submit it; The moderators then review to check for anything that does not comply with the regulations. There is also a reactive method of moderation where users report when they find that the content is not appropriate and the moderators take action accordingly.

By understanding the kind of moderation that you need, you should then check to see whether the company you are hiring has adequate experience or proven experience in it. What you need is a company who provides resources trained in manual social media content moderation. Depending on the type of user generated content you receive, a combination of software-based and manual services can work well for you.

Other Considerations while looking for Social Media Moderation Company

Very Low Pricing: You obviously want services that do not burn a hole in your pockets. But remember that a service that is too cheap might not always provide the best quality. You need to find a company that has a demonstrated capability to provide quality at affordable prices.

Data privacy regulations: Also, remember that every country has its own laws and regulations for data privacy and protection. The people you hire for content moderation should be able to quickly adjust and adapt to the concerned policies and adhere to the guidelines associated with data privacy and security.

Effective Social Media Content Moderation Made Easy

Social Media Moderation is an indispensable aspect of having a digital presence in the market. Through effective Content Moderation Services, you can help build your brand’s reputation and create a healthy communication channel for your customers.

WOW Customer Support comes with proven expertise in the field of Online Content Moderation. We have a well-trained staff that can efficiently handle the moderation services for you. We are dedicated to providing effective solutions that work in line with your business goals.

Continue reading:

Decisions to Make While Hiring Content Moderation Services

13 Reasons Why Social Media Moderation is Important

Decisions to Make While Hiring Content Moderation Services

Content Moderation Services

If you think that you need Content Moderation Services for the social media pages of your business, you are thinking in the right direction. Digital platforms are evolving and users content generation on these platforms is increasing. But due to the relative anonymity that such platforms provide, spammers and negative social elements are also on the rise. This calls for stringent social media moderation so that the platforms become a safe and trusted place.

Choosing the right people for Content Moderation Services

Getting the right people for social media moderation services is as important as the moderation itself. Since content moderation can be a very sensitive matter, it needs to be handled accordingly. There are also considerations about the laws and regulations regarding what is illegal, the data privacy of the users, and their freedom of speech. Hence, content moderation needs to be handled professionally and within permissible boundaries.

There are a lot of content moderation companies in the market. The moderation services packages that these companies provide competitive priving.. And all companies promise to provide excellent and efficient services. This can leave businesses like yourself confused. How do you choose the best fit for your requirements?

The answer isn’t simple or straightforward. However, knowing your own business goals and setting the correct expectations is the first step in making the right decision.

Decisions to make while hiring Social Media Monitoring Services

It is always best to go into a hiring contract well-prepared. It helps you understand your own requirements better and also helps you convey to the moderation company what you need in a better way.

Understand what kind of user generating content will be covered under content moderation. Users post content in the form of pictures, videos, and text. This content can be a powerful tool to gain insights into user behavior, trends, opinions, feedback, etc. The patterns that image from the user generating content can be used to provide better products and services to the customers and also for planning efficient marketing strategies. At the same time, any negative content should be handled accordingly and removed if found objectionable or out of what can be described as healthy criticism.

Below are the primary decisions you need to make while hiring a company for online content moderation.

  • Decide if you want monitoring or moderation of user generated content.

Monitoring and moderation are two different things when it comes to online content. While monitoring content to get an understanding of user behavior online, moderation is a more effective and slightly intrusive way to keep a constant eye on the content. Under content moderation, user generated content that is found to be objectionable can be removed, the poster can be issued a warning, or prohibited from posting again if they repeat the act.

  • Decide how many accounts/pages need moderation.

A major decision before you engage a company for social media moderation services is to know how many accounts you need to moderate. It depends on your target audience and which platforms they prefer for engagement with your business. It also depends on your vision to expand the target audience and try out new platforms.

  • Decide on the rules of moderation suitable to your digital platform.

It is important to define what to allow on your platforms and what to remove immediately. There can be a fine line between healthy criticism and offensive content. The better you define what is permissible, the efficiency and efficacy of content moderation would be better.

  • Decide on the reporting format and frequency.

It is best to know what details you expect in the report on content moderation and how often you expect it. If you wish to collect data on user behavior and identify patterns, this becomes a very important consideration.

  • Think about scalability.

When you make your online platform a safe and trusted place, you can expect a rise in user engagement. This means more user generated content which in turn means more work for the content moderators. When you choose to hire professionals for content moderation, you should know whether they have flexible plans and scalable solutions to cope up with increased volumes of content.

  • Decide on what kind of moderation you need.

There are various stages at which content moderation takes place. When users post content, the moderation can occur before or after the post update on the online platform. Also, there is a reactive method of moderation where the moderators are called to attention by other users by flagging content they find inappropriate or irrelevant. Depending on the nature of the content that users post, you need to see which moderation stage, or a combination of them, works best for you.

Online Content Moderation – A Necessity

It would not be an overstatement that content moderation has become an absolute necessity. An online platform, not duly moderated, can soon become a vulnerable place prone to misuse that can be misleading or even harmful to your users.

If you are looking for reliable Content Moderation Services, WOW can provide you custom made services. We have an excellent team who can work remotely to monitor and moderate your content round the clock. Our dedicated resources for Social Media Moderation can help your business maintain a good reputation and brand image.

 

Similar contents to read:

3 Simple Ways to Find Effective Content Moderation Company

13 Reasons Why Social Media Moderation is Important