Benefits of Content Moderation and why Should You Outsource it?

Benefits of Content Moderation and why Should You Outsource it?

An assured way of building brand trust and recognition is by leveraging user-generated content. The top brands worldwide rely on user-generated content to secure good ranks in the search engine. However, publishing user-generated content comes with a major risk – what if the users don’t portray you in the right light? What about those fake reviews and ratings on your social media account?  

There is one simple way to solve all of these problems: content moderation

All you need is a group of experienced and dedicated content moderators to go through every user-generated content before it reaches your page.  

Advantages of dedicated content moderation: Why outsourcing content moderation is the right way? 

You have a basic idea about content moderation, and maybe even most of your competitors are investing in it. But do you know if you need to get on the bandwagon as well? Here are some of the reasons to let you know why the answer to this question is a big yes. 

Protecting your users and brand 

The content that reaches your page as videos, pictures, or comments on the community forums and blog posts need monitoring. After all, any user-generated content always has the risk of straying far from what your brand considers acceptable. 

There is no way for you to control what people perceive your brand to be. But you can always use content moderation services to edit what the users post to the site. When you have a team of expert content moderators to ensure that nothing upsetting or offensive reaches your site, it also protects the audience from any kind of trolling or bullying by irrational users. 

Understanding your users and customers 

Moderating all user-generated content is a great opportunity to outline the patterns. This is particularly true for the high-volume marketing campaigns where the moderators might tag content with specific properties like attitude and thoughts towards the brand, and so on. 

The content moderation solutions can leverage this particular information for designing actionable insights into the opinions and behavior of the users. Also, it can help you in figuring out whether there are areas where your brand can improve. 

Improving the online visibility of brands 

Studies have shown that 25 percent of search results from the biggest brands in the world come from links to user-generated content. Now, you need the content, but you also have to ensure that it does not affect the brand reputation. 

You can allow your users to post as much content as they wish, but ensure that you have content moderation services alongside.They will go through all the content before getting them published on your site. This will help you bring good traffic to your website given that it does not have anything that’s offensive or against the brand. 

Scaling your campaigns more effectively 

Your marketing and sales campaigns require user-generated content for being more efficient. The content moderation solutions can be an immense help in scaling your campaigns minus the risks of negative effects on the brand.  

If a major part of the campaign is based on user-generated video content, for instance, when you have a contest to increase your brand reach, you require an easily scalable way to go through all this. Skilled professionals in this domain will help you scale your campaigns and ensure that you don’t have to get your staff to remove the content later on. 

Improving the purchasing behavior and process 

Advertisements through the TV, radio, and print media, might not be that effective in impacting or persuading customer behavior in this online era. Conventional methods like banners, auto-play videos, pop-ups, and other such formats do not fare too well because people now have ad blockers on the browsers. The ad blockers make it harder for a business to reach customers. 

Thus, your target buyers are much more likely to have your brand exposure through user-generated content on the site. They would want to know what other people have to say about the brand. A trend that is going around these days is the potential buyers asking referrals or opinions from other customers while making any purchase decision. Customer support outsourcing companies dealing with content moderation can help in improving the buying process and buyer behavior. 

Enhancing customer relations through online content moderation 

Your site will have better customer relations and credibility when it has content from real users or customers. The presence of well-moderated content on the site makes a brand look friendly, approachable, relatable, and authentic. When you make a brand that’s worth discussing, your fans will join in. 

Why do you need to outsource content moderation? 

Now that you know how important content moderation is, it’s time to assess whether you should outsource it or get your in-house team to do it. We are leaning more on the former option for the following reasons. 

A time-consuming responsibility for the in-house staff 

You have to constantly search for scams that are present almost anywhere and everywhere these days. They are getting more difficult to detect due to the amount of sophistication. You might think that your platform is free from such things. But remember that almost 60 percent of customers worldwide have faced online fraud at some point or the other.  

Moreover, over 75 percent of the people have seen scams on a site and have never returned to it. The truth is that online harassment, scams, and fake reviews are the kind of things that you have to worry about constantly. Overall, it is a highly time-taking initiative that has to go on consistently. Thus, if you make your in-house team do it, your staff will not have enough time to focus on other responsibilities than content moderation outsourcing.

The cost burden of hiring in-house content moderators 

Even when businesses understand the need to moderate user-generated stuff, they are unsure whether to hire someone to do it or get their own team. Now, consider the average salary and other perks you will have to give to a content moderator – not something small businesses and startups can afford.  

This is one of the main reasons why most companies outsource online content moderation. After all, they can find qualified and skilled people from the local market by spending a fraction of what they would do by hiring an entire team of in-house moderators. Why spend more when you can get the job done for much less? 

The hassle of training and buying the necessary tools 

You can be free from all the responsibility of training the new content moderators. It is not easy to get the right people for the job, particularly when you need them soon. Right from hiring, training, performance feedback, and monitoring, getting a team of professional moderators requires a lot of time. Thus, rather than handling such a bulk of tasks for your brand, you can simply hire a team for social media content moderation and let them do the needful. In this way, you will have the time to focus on the other core business responsibilities. 

Moreover, the outsourcing companies already have the manpower, processes, and tools they need before they begin offering any business solution. Therefore, it is one of the best parts of outsourcing the job. After you begin working with any outsourcing company, your resources and time are saved. Additionally, you do not need to deal with the hassle of getting a new office, hiring a new team, and training new team members to handle the tasks related to content moderation.  

The added efficiency of an outsourced team 

There are added benefits of having user-generated content on a website, such as engaging the present followers, brand exposure to newer audiences, and even better SEO. In addition, it allows you to think about some really high-end processes, such as using user-generated content in the overall marketing strategy, while leaving the responsibility to your outsourced team to deal with content moderation.

Think of this as a way to manage the best of both worlds as you can receive all the benefits of reaching out to your users without the worries of getting hit by the negative impact of it.  

The Endnote 

It must be amply clear by now that your brand needs content moderation when it plans to rely on user-generated content for marketing. And if you are planning to outsource moderators for the job, look no further than Wow Customer Support for it. From social media monitoring, image moderation to comments moderation, nothing is out of bounds for our experts. They are fast, efficient, and work 24/7 to complete the tasks as swiftly and effectively as possible. So, if you want to outsource this major responsibility, contact us right away. And don’t forget to leave your likes, comments, and shares!

10 Promising Trends in Content Moderation Services Your Business Shouldn’t Ignore

Content Moderation trends

Building brand recognition involves developing the trust in the minds of your target audience. One of the most effective ways to build that trust over time is through user-generated content. According to recent statistics, customers say that user-generated content is 35% more memorable and 50% more trustworthy than other media types.  

However, publishing appropriate user-generated content can be tricky because you need to figure out how to ensure that your brand portrays a positive image. In addition, simply relying on user-generated content could hurt your business because, without moderation, it's inevitable for some content to be viewed as offensive or harmful. 

To meet all your content publishing requirements, it's essential to leverage the right form of content moderation services. If you're planning to start moderating your content or enhance your existing system, the following content moderation trends can point you in the right direction.

Ten content moderation trends you can't miss

1. Working with multi-skilled content moderators

Content moderation goes beyond understanding the fundamental characteristics of a brand. It involves going through hundreds, if not thousands, of content that may seem unnecessary, pointless, or harmful. For this reason, an increasing number of online platforms have started working with multi-skilled moderators who can -

  • Commit to global standards, have expertise on regional dialects and local culture
  • Have an open mind to accept views and opinions of others
  • Respect the rules for developing content for your brand, and, 
  • Replace ineffective content with more valuable alternatives.

2. Adopting a hybrid approach that includes technology and humans

While AI and machine learning can predict different trends regarding the likes and dislikes of your target audience, you still need human judgment to improve your content. The most reliable and effective content moderation services focus on combining the power of technology and humans to boost the quality of user-generated content. While human judgment is essential in developing innovative content, AI can prove effective in discovering trends that could negatively impact your content.

3. Managing content quality 

Public reviews play a crucial role in content filtering choices. Moderating content requires an all-encompassing action plan to efficiently identify and correct errors in your content that may invite negative remarks from prospective customers. Therefore, it has become a must to hire content moderators who can quickly identify these errors, set up effective control programs, and develop excellent content that upholds your brand's reputation.

4. Following real-world policies

Sometimes, content developers are so engrossed in conveying their personal opinions through their work that the content may adversely affect the brand. However, content moderation services can rectify such errors by adhering to real-world policies to avoid content that may be sensitive towards political viewpoints or hurt religious sentiments. In addition, content moderations need to constantly update themselves with the latest policies and implement the same in their work to avoid controversies that may impair your brand's reputation.

5. Eliminating offensive and objectionable content

Insensitive remarks or cruel statements are a strict no-no as they can provoke a section of your audience to go against your brand. Any responsible content moderator should guide you in understanding the laws and provisions against hate speeches. 

Your content doesn't include the words or phrases that may start a chaotic situation among different communities. They are well aware of defensive languages that can make your content impactful without hurting anyone's sentiments.

6. Prioritizing the safety and privacy of your audience

One of the growing trends in content moderation is forming a special team for monitoring and filtering content that doesn't necessarily follow the norms of content moderation policies against privacy violations. 

Cybersecurity threats such as malware, data breaches, and identity theft are increasing concerns for online users. As a result, it's necessary to ensure that the content you publish doesn't compromise the privacy or safety of your audience. Safeguarding the identity and personal information of your users needs to rank high on your priority list. 

7. Avoiding false information

Companies are now more conscious than ever about cross-checking the information they publish. But, with trolls waiting for the smallest gap to bash your brand online, you can't afford to give them any breathing room. And the best way to shut them down is by checking the authenticity of your content. 

Develop a content moderation system that follows a strict list of policies and prohibits spreading false information, misrepresentation, or fake news. Even the smallest of mistakes can blow up your brand's reputation because of posts made viral by trolls.

8. Increasing transparency

It's high time for your online platform to create and publish a transparency report if you don't have one yet. This report includes the moderation rules you implement on your platform, which helps to inform users about what they can and cannot publish. The biggest social media platforms all provide transparency reports about how they handle private information, copyrights, protection of intellectual property, and data requests.

9. Handling machine-generated and spam content

AI's machine-generated content is now becoming more sophisticated than ever. The primary drawback of this system is that it may lead to the dissemination of malicious information, thus degrading your audience's experience and, in turn, denting your brand's reputation. Individuals or organizations with ill intentions can create multiple accounts on your platform and publish spam content in bulk. Boosting the security of your site and finding unique solutions to the moderation of this kind of content are imperative to provide the best user experience. 

 10. Developing a localized approach

It's important to remember that each country has its own regional, cultural, and socio-political nuances. If your website attracts an international audience, you need to take this into account to cater to their content needs. Simply outsourcing content moderation services to the first company you find online may not yield the best results. It's better to work with a company with multiple regional and local hubs so you can create an effective location-based strategy.

The future of the content moderation industry

There is no denying that AI controls the advertisements and posts that we see on our social media feed every day. A lot of content that we come across are not what we would like to see, but they pop up on our feed anyway. What if your e-commerce brand mistakenly posts something that your target audience doesn't like, even if you have no intention of stirring up controversy? Such a situation can wreak havoc on your brand.

Since it's becoming a challenge to handle machine-generated content, the best way to counter this problem is to rely on content moderation. It can effectively eliminate content that may hurt your viewers' sentiments or create a divide among your audience. It's reasonable to assume the continuous growth of content moderation for as long as the e-commerce industry and social media platforms exist.

Keeping up with the latest trends in content moderation requires a significant time investment. Still, it holds the key to developing the best strategy for monitoring and filtering the content you publish online. If you want to work with the leading content moderation service provider, feel free to get in touch with Wow Customer Support. We have a team of experienced professionals who can offer 24/7 services to help you monitor your social media page, e-commerce website, blog, or forum.

Allow us to review your existing content, analyze future posts, and ensure that every content you publish helps you increase leads and conversions. Also, don't forget to like, share, and comment on our blog.

UG Content Moderation: A Guide To Moderating Users’ Content To Make Your Brand’s Social Media Presence Top-Grade

The online world works with a huge amount of content daily, and content moderation is of utmost importance. As many users have started generating and posting content online in audio, video, image, and text, content moderation has become the need of the hour. Primarily, as brands use the content generated by the users as a part of marketing campaigns, regular inspection helps maintain the brand value.

User-generated content moderation or UG content moderation is the process by which the content uploaded by the users is reviewed to see if they abide by certain internet rules. A license to share posts on social media does not mean that any content is acceptable. A lot of what people share is purely illegal, insulting, and inappropriate. These have to be monitored before they cause disrespect to brands or specific groups.

Is User-Generated Content Important? 

User-generated content can be a great way to speak out loud about your brand without actually doing any real work. Much of the work is done by the users who post reviews or testimonials of the brand, which can be used for marketing campaigns. Implementing UGC can be beneficial in the following ways.

Attract new users: A section of the audience is hard to reach and may not be convinced by the regular ads or banners. But they might get influenced by users on social media who are known for their authentic content. If these influencers support your brand, your job is done. They build content that finds a way to new customers.

Better rankings in search engines: Unlike normal marketing campaigns, user-generated content can up the brand's search engine rankings. Users may unknowingly use keywords that are unlikely to be used otherwise. This could make up for an array of words close to what the real users are searching for, and will improve rankings in search engines.

Makes the existing customers happy: Retaining the current customers is as important as gaining new ones. UGC has the power to engage the customers in innovative ways. For example, when you share UGC on your brand page, it is like an appreciation to the content creator, building trust. And customers place a lot of trust in the opinions and reviews of other customers, which impacts their purchasing decisions.

Make Optimum Use Of UGC With Social Media Moderation 

Social media content moderation puts the brand in a place where you are safe enough to be exposed to consumers devoid of any inapt content in your pages. The process includes supervising users' images, text, video, and audio to eliminate toxic terms or comments. Let us see how the statistics of user-generated content looks like. This gives a picture of how many videos, images, etc. are shared on social media in a single day.

  • Twitter: 500 million tweets
  • Facebook: 350 million photos
  • Snapchat: 5 billion snaps
  • Instagram: 95 million photos and videos
  • YouTube: 500 hours of video uploaded every minute

This data stresses the need to monitor user content regularly. Here is how social media content moderation can be of help.

Understand The Customers

Going through the user content can assist in understanding if there is a general pattern that is followed unknowingly. In addition, content with certain attitudes towards the brand can be highlighted and kept for reference in the future. This can aid in taking actions that improve your brand, thus changing the overall opinions of users to work in your favor.

Up The Quality Of Brand Campaigns

Marketing campaigns that include user-generated content are found to penetrate more into the audience. A well-planned moderation by content moderation services can better the quality of movements without any negative impact on your brand's reputation. 

The method you adopt for moderation must be scalable so that there is enough knowledge to review the content irrespective of whether they are images, videos, or anything else.

Better Online Visibility

Research shows that 25% of the search result pages of large brands are from UGC links. This shows the importance of user-generated content. However, you have to make sure that no offensive content could do the opposite of what you expect. 

This means that a content moderation services team must constantly be on their toes to see that only appropriate user content is published on your website. As this  can draw effective traffic to the brand.

Acts As A Shield To Your Brand And Users

Proper moderation ensures that the posts are respectful of the values and vision of the brand. 

Users can post anything in their hearts, but moderators can do the edits to align them with what the brand believes in. This can also protect the users from any bullying they might otherwise face.

Good To Build Better Relations With Users

Your brand can have first-class relations with customers if their content regularly appears on the brand pages. The moderators can make the content incredible so that the brand itself becomes approachable and authentic. This promises an expansion of your brand's followers.

Shape The Purchasing Behavior For Good

Today, the only way to reach a potential buyer is through user-generated content. Learning from experiences, people are searching for customer reviews or referrals before they make the buy. So the content that goes through content moderation can shape the purchasing behavior of users to maximize sales.

Implementing UG Content Moderation

Moderation filters the user-generated content to project those posts that go well with the brand image. Of course, it could be a hassle to find the best content from among the massive user content out there. But keeping the following things in mind can make implementing social media content moderation worth doing it.

Be Clear About The Rules

There must be a set of rules that define what can be accepted by the company and what cannot be. Be strict with disgusting or illegal content in any way, like something that involves bullying or violence. An important tip is to add spam content once in a while. This could be any post that questions the worth of the brand or anything similar. Deleting all such content may not build the best relations with customers. So include them and consider them as feedback upon which your business can improve.

Outline The Process Of Submission

The content moderation services you hire must help create a submission process that answers the how's and what's of user-generated content. First, get an idea about the three approaches to submitting content. In the pre-moderation, you can review all content before it gets published. You can also include a message that says, 'Your post has been successfully submitted for review'

In the post-moderation, you can post the submitted content in real-time and keep a routine check. In reactive moderation again, you will be posting the content in real-time and review them only if other customers have some issues with the published content. 

Adhere To Certain Restrictions

Having some restrictions is a good way to moderate the user content efficiently. For example, you may ask the users to have an account before posting anything on your website. You can even restrict very new users from posting anything at all. Once they are acquainted with the brand and trust is built, these restrictions can be lifted. 

Keep An Eye On Pages With UGC

With content flocking in regularly, it becomes imperative to check the pages that have UGC. Whether you do the moderation with in-house resources or take help from content moderation services, there are some top-notch moderation methods you can resort to. Regular monitoring safeguards the brand reputation along with giving space for your brand to grow. 

Link The Marketing Goals With Great User Experiences

Linking the marketing goals with content moderation can go a long way in brand promotion. There must be a way to make the best use of user-generated content that creates the best user experiences in the process.

  • These are some of the best practices.
  • Make the permissions and rights agreement available to the users
  • Be clear about how to use the user content
  • State all the rules, including submission deadlines
  • Associate a strong call to action for submissions

One clear example is an Australian brand that boomed to become an international favorite product with more than 10,000 brand images shared on Instagram. From the start, the brand used the same hashtags #letsbefrank and #thefrankeffect for all their UGC content and made sure that all their UG pictures had the same quality and color theme.

Include contact information

Additionally, you can make the customers aware of what the brand expects from UGC. For this, you can give examples from other submissions and use branded hashtags that are consistent across all online platforms. It is also good to reward the users by featuring on your website, giving gifts and promotional discounts, and any other way you feel appropriate. 

Types of Content Moderation

Human-Based Content Moderation

This method involves people monitoring the user-generated content for data that can threaten the brand image. You can implement this model either through an in-house team monitoring the content or outsourcing the work to content moderation services

Though this method is quite reliable, there are a few issues that cause concern. It is not a good thing when moderators are scanning harmful content daily. Other issues include manual social media content moderation being expensive, speed of moderation not being able to keep up with the rate of content generation, privacy issues, etc.

AI Content Moderation

AI content moderation is powered by visual recognition algorithms that promise the most efficient ways of screening content. They can work with massive data in real-time, giving little scope for errors. In addition, they are experts in recognizing harmful visuals in the content, including mass fights, pornography, weapons, horror, and much more that can have undesirable results when published.

The main con associated with AI content moderation services is the lack of contextual understanding in some instances. For example, a video showing how military personnel are trained in various weapons can be interesting for the masses. But when shared by a user, this video can be filtered by the AI-powered moderation citing that the video contains weapons and fighting.

A Hybrid Approach: AI + Human Moderation

Combining human intelligence and AI algorithms can be a great option to screen loads of content being generated every day. The algorithms can monitor most of the content and send just a part of it for manual moderation. This makes way for greater productivity, a lesser workload for moderators, and can be largely cost-saving. 

The algorithms are useful to remove objectionable content in a general sense. The reviewed content can be again moderated manually to see if it adheres to the guidelines of the brand. 

Do You Think Your Brand needs Content Moderation? 

As already discussed, the benefits of content moderation are endless. Going with the statistics, the online world will be spammed with posts if a proper monitoring system is not in place. Implementing social media moderation can be done effortlessly if the brand knows what content it supports and what is not acceptable.

Still, confused if UG content moderation is beneficial for you or not? Well, you must know that websites or campaigns with UGC results have a 29% more conversion rate. In addition, a whopping 5.4 hours is spent by users every day with UG content; this shows the importance of having content moderation for your business.

As a business, you can go with any UG content moderation method that suits your interest and budget. Call Wow customer support today to create better customer engagement and build brand credibility with our content moderation services. Get the best content moderation for apps, blogs, forums, and social media to have content that complies with your business policies.

3 Simple Ways to Find Effective Content Moderation Company

Content Moderation Company

Social Media Moderation is no longer a value addition to your social media account; it has become a necessity. After all, the reputation of your business is at stake! With each business relying on the digital platform for connecting with their customers and driving sales, what content is available on these platforms can make a huge difference to your brand image.

Content Moderation can look like a simple task from the outside. But it takes considerable time and effort to have an efficient moderation system in place. Hence, only the reliable professionals handle this service who have experience and expertise in online content moderation. However, choosing the right online content moderation company is as important as the moderation itself.

How to Choose a Company That Provides Content Moderation Services Effectively?

Finding the perfect company that can handle social media content moderation for you is the first step to achieve a safe and trusted online platform for your customers. There are a lot of content moderation service providers in the market. What you need is to choose one that best fits your business needs. Below are the three things you need to look at for selecting the company that best suits your requirements.

1.    Check if the company you are hiring has a good focus on content moderation services.

The first and foremost thing you need to consider is whether the company has enough experience in handling content moderation services. Also, the company needs to have a proper focus to ensure seamless and efficient moderation. This demonstrates by their policies in ensuring quality services. Generally, companies that have a good and robust training model for their agents are a good choice.

A thing to look out for is whether the company has dedicated staff for social media content moderation. Since this work requires a special skill set, people who are hired and trained specifically for this work are more likely to do an efficient job.

2.    Make sure you know your business requirements well.

It is very important to know what specific services you need in the social media content moderation for your business’ platforms. On a wider level, you need to know answers to the below questions:

  • What kind of content do you need to be moderated? (For example – comments, posts, blogs, etc.)
  • How many platforms do you need to be moderated? (For example – community pages, social media accounts, etc.)
  • What is the volume of user generated content that is posted on your online platforms?

Ideally, you need a company that seeks answers to these pertinent questions and then works towards providing you with the best solution for all your needs.

Also, a good thing to look at is a company that provides you a scalable solution. As your platform becomes a trusted place, user engagement, and thus user generated content on the platforms will increase. Thus a model that can be quickly ramped up to help you keep up with the incoming volume should be your focus.

3.    Check the moderation methods that the company has experience in.

Many companies rely on AI software for content moderation. While this works to a certain extent, it is not a foolproof system. Apart from automated moderation, there is also a method called Pre-moderation, where the content submitted by the users is checked by the moderators before it is allowed to be displayed on the online platform.

Similarly, Post-moderation is when the content is immediately posted when the users submit it; The moderators then review to check for anything that does not comply with the regulations. There is also a reactive method of moderation where users report when they find that the content is not appropriate and the moderators take action accordingly.

By understanding the kind of moderation that you need, you should then check to see whether the company you are hiring has adequate experience or proven experience in it. What you need is a company who provides resources trained in manual social media content moderation. Depending on the type of user generated content you receive, a combination of software-based and manual services can work well for you.

Other Considerations while looking for Social Media Moderation Company

Very Low Pricing: You obviously want services that do not burn a hole in your pockets. But remember that a service that is too cheap might not always provide the best quality. You need to find a company that has a demonstrated capability to provide quality at affordable prices.

Data privacy regulations: Also, remember that every country has its own laws and regulations for data privacy and protection. The people you hire for content moderation should be able to quickly adjust and adapt to the concerned policies and adhere to the guidelines associated with data privacy and security.

Effective Social Media Content Moderation Made Easy

Social Media Moderation is an indispensable aspect of having a digital presence in the market. Through effective Content Moderation Services, you can help build your brand’s reputation and create a healthy communication channel for your customers.

WOW Customer Support comes with proven expertise in the field of Online Content Moderation. We have a well-trained staff that can efficiently handle the moderation services for you. We are dedicated to providing effective solutions that work in line with your business goals.

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Decisions to Make While Hiring Content Moderation Services

13 Reasons Why Social Media Moderation is Important

Decisions to Make While Hiring Content Moderation Services

Content Moderation Services

If you think that you need Content Moderation Services for the social media pages of your business, you are thinking in the right direction. Digital platforms are evolving and users content generation on these platforms is increasing. But due to the relative anonymity that such platforms provide, spammers and negative social elements are also on the rise. This calls for stringent social media moderation so that the platforms become a safe and trusted place.

Choosing the right people for Content Moderation Services

Getting the right people for social media moderation services is as important as the moderation itself. Since content moderation can be a very sensitive matter, it needs to be handled accordingly. There are also considerations about the laws and regulations regarding what is illegal, the data privacy of the users, and their freedom of speech. Hence, content moderation needs to be handled professionally and within permissible boundaries.

There are a lot of content moderation companies in the market. The moderation services packages that these companies provide competitive priving.. And all companies promise to provide excellent and efficient services. This can leave businesses like yourself confused. How do you choose the best fit for your requirements?

The answer isn’t simple or straightforward. However, knowing your own business goals and setting the correct expectations is the first step in making the right decision.

Decisions to make while hiring Social Media Monitoring Services

It is always best to go into a hiring contract well-prepared. It helps you understand your own requirements better and also helps you convey to the moderation company what you need in a better way.

Understand what kind of user generating content will be covered under content moderation. Users post content in the form of pictures, videos, and text. This content can be a powerful tool to gain insights into user behavior, trends, opinions, feedback, etc. The patterns that image from the user generating content can be used to provide better products and services to the customers and also for planning efficient marketing strategies. At the same time, any negative content should be handled accordingly and removed if found objectionable or out of what can be described as healthy criticism.

Below are the primary decisions you need to make while hiring a company for online content moderation.

  • Decide if you want monitoring or moderation of user generated content.

Monitoring and moderation are two different things when it comes to online content. While monitoring content to get an understanding of user behavior online, moderation is a more effective and slightly intrusive way to keep a constant eye on the content. Under content moderation, user generated content that is found to be objectionable can be removed, the poster can be issued a warning, or prohibited from posting again if they repeat the act.

  • Decide how many accounts/pages need moderation.

A major decision before you engage a company for social media moderation services is to know how many accounts you need to moderate. It depends on your target audience and which platforms they prefer for engagement with your business. It also depends on your vision to expand the target audience and try out new platforms.

  • Decide on the rules of moderation suitable to your digital platform.

It is important to define what to allow on your platforms and what to remove immediately. There can be a fine line between healthy criticism and offensive content. The better you define what is permissible, the efficiency and efficacy of content moderation would be better.

  • Decide on the reporting format and frequency.

It is best to know what details you expect in the report on content moderation and how often you expect it. If you wish to collect data on user behavior and identify patterns, this becomes a very important consideration.

  • Think about scalability.

When you make your online platform a safe and trusted place, you can expect a rise in user engagement. This means more user generated content which in turn means more work for the content moderators. When you choose to hire professionals for content moderation, you should know whether they have flexible plans and scalable solutions to cope up with increased volumes of content.

  • Decide on what kind of moderation you need.

There are various stages at which content moderation takes place. When users post content, the moderation can occur before or after the post update on the online platform. Also, there is a reactive method of moderation where the moderators are called to attention by other users by flagging content they find inappropriate or irrelevant. Depending on the nature of the content that users post, you need to see which moderation stage, or a combination of them, works best for you.

Online Content Moderation – A Necessity

It would not be an overstatement that content moderation has become an absolute necessity. An online platform, not duly moderated, can soon become a vulnerable place prone to misuse that can be misleading or even harmful to your users.

If you are looking for reliable Content Moderation Services, WOW can provide you custom made services. We have an excellent team who can work remotely to monitor and moderate your content round the clock. Our dedicated resources for Social Media Moderation can help your business maintain a good reputation and brand image.

 

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3 Simple Ways to Find Effective Content Moderation Company

13 Reasons Why Social Media Moderation is Important

13 Reasons Why Social Media Moderation is Important

Social Media Moderation

Social media today plays an important role in how a brand is perceived. It provides a platform for businesses to have two-way communication with their audience. It also provides a means for the customers to provide feedback and share information about the business. All this has led to social media moderation becoming a significant aspect of social media management. And businesses who really want to ensure that their brand image is consistently in line with their vision, are seen actively investing in professional content moderation services.

Does your business need Content Moderation Services?

If you still think that social media moderation is not relevant to you, think again. Social media is a lot about user-generated content. Whether it be tweeting a link to a blog on Twitter, or Instagram stories containing videos, or reviews sharing on Facebook, the users creates most of the content.

When you have a social media presence for your business, the whole point of it is to drive user engagement. User engagement is all about encouraging your audience to leave comments, enter into discussions, give feedback, ask questions, and exchange information. This can be very beneficial for a business because it keeps the brand relevant for the target audience.

But herein lies the problem. When the platform you have created for your business is misused by some, the same platform can potentially become unsafe for everybody else. And the social media space is full of miscreants. Some of the content shared by these miscreants could be relatively harmless, such as sharing of misleading information just to fool people. However, it could also be something sinister such as perpetrating an illegal activity or trying to swindle money.

You need to ensure that the platform you create to generate awareness about your business is a safe and trusted place. Thus, online content moderation becomes almost indispensable.

Reasons why you need Social Media Content Moderation

Below are some of the reasons why content moderation is important for your business.

  1. Any content that intervenes with what your brand stands for can be damaging to your brand image. Content in the form of text, images, and videos needs to be actively monitored. And actions need to be taken to remove/respond to negative content.
  2. Contrary to popular belief, content moderation cannot be fully automated. You need a combination of automated filters and manual clean-up to ensure all aspects of moderation are taken care of. Thus, professional services are the way to go.
  3. For driving user engagement, you need to provide your users with a platform they can trust. A platform with a lot of spam can discourage users from engaging.
  4. As a business, it is important to maintain a positive online reputation. Moderation of the online content can ensure that negative content such as a complaint can be appropriately responded to in a timely manner.
  5. With considerable user engagement, the amount of user-generated content on a daily basis can be quite high. Going through all the content and identifying problem areas is neither an easy job nor a quick one. Professional online content moderation can do this for you.
  6. By having a platform moderation’s that is active, you provide your users with an online environment that cultivates freedom of speech and welcomes different opinions while still being safe and secure.
  7. Having misleading or unverified information and fraudulent claims can compromise the trust that you wish to develop for your business. Content moderation can help you tackle this.
  8. Through efficient social media monitoring services, you are in complete control of the information’s on your platform. This enables to maintain the quality and standards of user engagement.
  9. Different countries can have different laws and regulations about the content that is considered illegal. If you have an international online presence, having professional services can keep your business out of unwanted trouble.
  10. You can check and remove any content with illegal activities such as abetting terrorism or child pornography in time.
  11. Completely outsourcing the services for online content moderation can help you save costs as well as time and efforts in the long run.
  12. With accurate moderation, you can form and maintain a good relationship with your customers and eventually increase your customer base.
  13. A professional service can ensure 24X7 content moderation ensuring that there are no gaps.

Social Media Monitoring Services vs Moderation Services

Monitoring and moderation of social media content are two important aspects of social media management. While they might look very similar from the outside, there is a slight difference between the two.

Monitoring services are all about actively tuning into the online activity. It does not involve any control over the content. Under moderation services, you can have unwanted content removed, too. For example, you can make a negative review to be under monitoring. Under moderation, you have control over whether to respond to a negative comment or remove it altogether.

Finding Social Media Moderation Services That Work

The first step to ensuring that you get complete value out of the services you are paying for is to understand your goals. What kind of content do you need to monitor and moderate? What is acceptable and what is not in your line of business? After having asked yourself these questions, you can outsource the services to a reliable service provider who can understand your goals and work towards providing a safe environment for your users.

WOW provides you with efficient Content Moderation Services in line with your goals and the rules you set up for your platform. Social media moderation services can also be extended to data collection and analysis so that you get better insights into the online behavior of your audience. This can make a major impact on how you go ahead with your promotion strategies. We provide a holistic approach to content moderation which safeguards the users’ right to freedom of speech while also protecting your goals as a business.

 

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