Social media today plays an essential role in how a brand is perceived. It provides a platform for businesses to communicate with their audience. It also provides a means for the customers to give feedback and share information. All this has led to social media moderation becoming a significant aspect of management. Companies that want to ensure their brand image is consistently in line with their vision are actively investing in professional content moderation services.
Does Your Business Need Content Moderation Services?
If you still think that social media moderation is irrelevant to you, think again. Social media is a lot about user-generated content. Whether tweeting a link to a blog on Twitter, Instagram stories containing videos, or reviews sharing on Facebook, the users create most of the content.
When you have a social media presence for your business, the whole point is to drive user engagement. User engagement is about encouraging your audience to leave comments, enter into discussions, give feedback, ask questions, and exchange information. This can be very beneficial for a business because it keeps the brand relevant to the target audience.
But herein lies the problem. When some misuse the platform you have created for your business, the same platform can become unsafe for everybody else. And the social media space is full of miscreants. Some of the content these miscreants share could be relatively harmless, such as sharing misleading information to fool people. However, it could also be something sinister such as perpetrating an illegal activity or trying to trick money.
You must ensure that the platform you create to generate awareness about your business is safe and trusted. Thus, online content moderation becomes almost indispensable.
Reasons Why You Need Social Media Content Moderation
Below are some reasons why content moderation is essential for your business.
- Any content that intervenes with what your brand stands for can damage your brand image. Content in text, photos, and videos needs to be actively monitored. And actions need to be taken to remove/respond to harmful content.
- Contrary to popular belief, content moderation cannot be fully automated. You need a combination of automated filters and manual clean-up to ensure all aspects of moderation are taken care of. Thus, professional services are the way to go.
- To drive user engagement, you need to provide your users with a platform they can trust. A forum with a lot of spam can discourage users from engaging.
- As a business, it is essential to maintain a positive online reputation. Moderation of online content can ensure that harmful content, such as a complaint, can be appropriately responded to promptly.
- With many user engagements, the daily user-generated content is high. Going through all the content and identifying problem areas is neither an easy job nor a quick one. Professional online content moderation can do this for you.
- By having an active platform moderation, you provide your users with an online environment that cultivates freedom of speech and welcomes different opinions while still being safe and secure.
- Having misleading or unverified information and fraudulent claims can compromise the trust you wish to develop for your business. Content moderation can help you tackle this.
- You control the information on your platform through efficient social media monitoring services. This enables to maintain of the quality and standards of user engagement.
- Different countries can have other laws and regulations about content that is considered illegal. If you have an international online presence, having professional services can keep your business out of unwanted trouble.
- You can check and remove any content with illegal activities, such as abetting terrorism or child pornography, in time.
- Completely outsourcing the services for online content moderation can help you save costs, time, and effort in the long run.
- With accurate moderation, you can form and maintain a good relationship with your customers and eventually increase your customer base.
- A professional service can ensure 24X7 content moderation, ensuring no gaps.
Social Media Monitoring Services vs. Moderation Services
Monitoring and moderation of social media content are two important aspects of social media management. While they look very similar from the outside, there is a slight difference between them.
Monitoring services are actively tuning into online activity. It does not involve any control over content. Under moderation services, you can have unwanted content removed. For example, you can make a negative review under monitoring. You can respond to a negative comment or remove it altogether.
Finding Social Media Moderation Services That Work
The first step to ensuring that you get total value from the services you are paying for is understanding your goals. What kind of content do you need to monitor and moderate? What is acceptable and what is not in your line of business? After asking yourself these questions, you can outsource the services to a reliable service provider who can understand your goals and work towards providing a safe environment for your users.
WOW provides efficient Content Moderation Services in line with your goals and the rules you set up for your platform. Social media moderation services can also be extended to data collection and analysis so that you get better insights into your audience’s online behavior.
This can significantly impact how you proceed with your promotion strategies. We provide a holistic approach to content moderation that safeguards the users’ right to freedom of speech while protecting your business goals.
