Home Blog Technical Support Services vs Customer Services: What’s The Difference?

Technical Support Services vs Customer Services: What’s The Difference?

Technical Support Services

When assisting customers, technical support and customer service are often used interchangeably. However, these two terms are quite different, and understanding the difference between them can help businesses improve their support strategies.

In this blog post, we will learn the definitions of technical support and customer service and explore the differences between the two.

What is Technical Support?

Technical support is the assistance provided to customers who require help with a technical product or service, such as a hardware device or software tool. Unlike customer service, technical support is not usually provided to every single customer but only to those who request it.

Technical support representatives are extensively trained to comprehend the intricate workings of both hardware and software products. Their expertise increases with the complexity of the product or service. The higher the skill requirement for technical support services reps.

When businesses offer technical support services, they provide specialized assistance to their customers who require help with technical products or services.

Technical support services are an essential aspect of customer support services, as they help ensure that customers can make the most of their purchases and resolve any issues they may encounter.

What is Customer Service?

Customer service improves the interactions between customers and a business throughout the purchasing process, from pre-purchase to post-purchase. The ultimate objective of customer service is to ensure a seamless and enjoyable experience for customers when interacting with a business.

Effective customer service is crucial in facilitating positive interactions between businesses and their customers. Therefore, it is customary for all personnel who may encounter customers to be well-versed in the best customer service practices.

The Difference Between Customer Service and Technical Support Services

The main difference between technical support services and customer service is the type of assistance that is provided. Technical support is the go-to solution for customers seeking assistance with hardware and software products.

Customer service aims to ensure that all customer-business interactions are enjoyable for the customer. While technical support reps will need good customer service skills to excel at their job, any staff that directly interacts with customers will also need good customer service skills. It includes sales staff, customer support staff, cashiers, and marketers. In a way, offering technical support to customers would be part of a business's overall customer service strategy.

How About Customer Support?

In addition to technical support and customer service, there is also “customer support”. Not every business that provides customer support also offers technical support.

Most customer support doesn’t need the technical support assistance for solving specialized technical issues. The customer support team will be there to assist you with anything you need, whether technical or not. From finding the perfect product to updating your payment method, they've got you covered.


Technical support and customer service are two distinct types of support businesses can offer their customers. Technical support services are specialized assistance for customers who require help with technical products or services. In contrast, customer service aims to improve customer interactions and business interactions throughout the purchasing process.

By offering effective technical support services and customer support services, businesses can ensure that their customers feel valued, heard, and satisfied with their purchases, leading to increased customer loyalty and satisfaction.

At Wow, our highly skilled and trained professionals are equipped with the necessary expertise to provide top-notch technical support services and customer service for all your IT needs. We pride ourselves on delivering optimal IT service management to ensure your business runs smoothly.

The video titled "Technical Support vs Customer Service: What's The Difference?" served as a valuable source of inspiration and knowledge for crafting the content of the blog.