Decisions to Make While Hiring Content Moderation Services

Decisions to Make While Hiring Content Moderation Services

If you think you need Content Moderation Services for your business’s online presence, you are on the right track. Online platforms are growing fast, people are posting content at high speed, and with this comes spam, trolls, and harmful users. The content moderation services market exists for this very reason: to protect, clean, and keep online spaces safe so they remain trusted places for real interaction.

AI and automation are useful, yes—but they cannot replace human judgment. Machines often miss context, while people can tell the difference between jokes, sarcasm, rude behavior, and useful feedback. This is why many companies now choose to outsource content moderation services instead of depending only on in-house teams or software.

Did you know that in 2024, the cloud deployment segment accounted for about 68.41% of the content moderation market? It is predicted to grow further between 2024-2030.

Table Of Contents

Why Should You Outsource Content Moderation Services?

Choosing The Right People For Content Moderation Services

Decisions To Make While Hiring Social Media Content Moderation Services

Online Content Moderation – A Necessity

FAQs

Final Thoughts

Why Should You Outsource Content Moderation Services?

Outsourcing is no longer just an option—it is a smart choice. When businesses hire a content moderation agency or content moderation contact center, they get skill, tools, and speed all in one place. Here’s why outsourcing works so well:

Access to Professional Content Moderators

With a content moderation service provider, you get trained experts who understand rules, sensitivity, and context. They make sure all content on your platform fits your brand image and policies.

Cost-Efficient

Hiring an in-house team is costly. Content moderation outsourcing cuts tool costs, training, and other expenses. The savings are clear.

Access To Latest Tools And Resources

By working with a content moderation agency, you also get advanced tools, reports, and AI support without paying extra. These agencies stay updated to serve you better.

Time-Saving

When you use outsourced content moderation support, your creative teams don’t waste time on monitoring. They can focus on growth and new ideas while moderators keep the platform safe.

Choosing The Right People For Content Moderation Services

Picking the right team is very important. Whether you hire outsourced content moderation specialists or a content moderation contact center, the people you hire matter as much as the process. Look for:

  • Good Analytical Skills – To separate harmful posts from healthy comments.
  • Critical Thinking – For quick decisions and spotting hidden risks.
  • Excellent Communication – To explain findings clearly, often in different languages.
  • Adaptability – Because online rules and user behavior change often.

These skills make the difference between average and great moderators.

Decisions To Make While Hiring Social Media Content Moderation Services

Before you sign a deal with a content moderation outsourcing agency, think about these points:

Monitoring vs. Moderation

Do you want only observation of content, or active removal of harmful posts? Both have different purposes.

Number Of Accounts/Pages

Decide which platforms need moderation. The content moderation services market is wide—some focus on TikTok, others on Facebook or smaller communities. Match your needs with their skills.

Rules of Moderation

Be clear on what is allowed and what is not. This helps your content moderation service provider apply fair rules.

Reporting Format and Frequency

Do you want daily, weekly, or monthly reports? A good content moderation contact center can also share useful insights about user behavior.

Scalability

As your users grow, moderation must grow too. The best agencies provide flexible solutions.

Type Of Moderation

Choose between pre-moderation, post-moderation, or reactive moderation (after flags). Sometimes, a mix works best.

Online Content Moderation – A Necessity

Unmoderated platforms can quickly become unsafe. Spam, offensive posts, and harmful content can damage trust and your brand’s image in no time. That’s why content moderation sourcing and outsourcing are smart investments—not optional extras.

If you want trusted services, WOW offers outsourced content moderation support with 24/7 experts. Our team ensures safety, compliance, and a smooth user experience, while keeping your brand’s voice in mind.

FAQs

1. What is the main advantage of outsourcing content moderation?

It cuts costs while giving you skilled people and advanced tools.

2. How does a content moderation agency differ from in-house teams?

Agencies bring scale, skill, and updated tools without extra in-house costs.

3. Can outsourced content moderation specialists handle multiple languages?

Yes, many agencies offer multilingual support for global businesses.

4. Is content moderation outsourcing safe for user privacy?

Trusted providers follow strict rules for data safety and privacy.

5. What industries benefit most from content moderation services?

Any business with user content—eCommerce, gaming, social media, and forums.

Final Thoughts

Picking the right content moderation service provider is about more than cost—it’s about safety, trust, and long-term success. The content moderation services market is growing fast because companies now see that unmonitored platforms can fail under negativity.

Be clear. Be careful. And always choose scalable, flexible moderation solutions.

We’d love to hear your thoughts—share your experiences in the comments below to keep the discussion alive.

Connect with WOW Customer Support

At WOW, we provide simple, customized content moderation outsourcing built for your brand. Whether you need a content moderation agency for growth, a content moderation contact center for quick replies, or outsourced content moderation support for 24/7 coverage—we’re here for you.

Turn your online space into a safer, more engaging place with WOW.

Suggested Reads:

3 Simple Ways to Find Effective Content Moderation Company

3 Simple Ways to Find Effective Content Moderation Company

Social media moderation is no longer a luxury; it has become a lifeline. Your brand’s image, trust, and credibility depend on how you manage your online space. Every business—big or small—now relies on digital platforms to connect with people and grow. And what shows up on these platforms—every comment, post, review, or photo—can shape how people see you.

From the outside, content moderation may look simple. But in reality, it takes effort, time, and skill. Not every business can do it well. That’s why picking the right content moderation company is just as important as moderation itself.

Did you know that the content moderation services market worldwide was valued at USD 9.67 billion in 2023 and is expected to expand to USD 22.78 billion by 2030, advancing at a CAGR of 13.4%?

Meanwhile, the content detection and moderation segment generated close to USD 9.38 billion in revenue in 2024 and is projected to climb to nearly USD 19.32 billion by 2030, growing at an annual rate of about 12.9% between 2025 and 2030.

Table Of Contents

How To Choose A Company That Provides Content Moderation Services Effectively?

Other Considerations While Looking For Social Media Moderation Company

Effective Social Media Content Moderation Made Easy

FAQs

Conclusion

How to Choose a Company That Provides Content Moderation Services Effectively?

1. Check if the Company You Are Hiring Has a Good Focus on Content Moderation Services

The first step is to see if the company truly focuses on this service. Many agencies claim to do it all, but the leading content moderation companies treat moderation as a main service. Look for content moderator companies that have trained, skilled teams.

Even more important: does the company have people trained only for social media content moderation? This role needs judgment, patience, and awareness. Content moderation vendors that invest in training will protect your brand better.

2. Make Sure You Know Your Business Requirements Well

Before choosing a content moderation service provider, be clear about your needs. Ask yourself:

  • What type of content do you need moderated? (Posts, comments, blogs, reviews, videos?)
  • Which platforms need attention? (Social media, forums, eCommerce sites?)
  • How much content is posted daily?

Top content moderation companies ask these questions to shape the right plan. You should look for a service that offers flexible solutions. As your audience grows, so does the content. Your content moderation contact center must be able to scale without slowing down.

3. Check the Moderation Methods That the Company Has Experience in

Moderation is not the same everywhere. The best content moderation companies know how to mix automation with human skills. Common methods are:

  • AI moderation: Quick but limited.
  • Pre-moderation: Content is checked before it goes live.
  • Post-moderation: Content is posted first, checked soon after.
  • Reactive moderation: Action is taken when users report issues.

The best option is a mix of human and AI. A strong content moderation agency trains people to handle sensitive content while using tools to speed up routine checks.

Other Considerations While Looking for Social Media Moderation Company

Beware of Cheap Pricing: Very low-cost services often cut corners. Choose a content moderator company that balances price with quality.

Respect for Data Privacy: Rules vary across countries. The best content moderation companies must follow international data safety laws to keep user information secure.

Effective Social Media Content Moderation Made Easy

Content moderation is no longer optional—it is the base of digital trust. By working with the right content moderation agencies, you can protect your brand, build healthy discussions, and keep customer trust strong.

At WOW Customer Support, we have years of proven experience. Our trained team uses both human judgment and smart tools to give reliable content moderator services. Whether you are a startup or a global business, we shape solutions that grow with you and keep your platforms safe.

FAQs

1. What are content moderation companies?

A: These are agencies that check and manage user-generated content online to keep it safe and brand-friendly.

2. How do content moderation vendors differ from agencies?

A: Vendors may provide staff or tools only, while agencies offer complete solutions—planning, execution, and scaling.

3. Are AI-only solutions enough for content moderation?

A: No. AI is fast but lacks context. The best companies combine AI with human judgment.

4. What industries need a content moderator company?

A: eCommerce, gaming, social media, education, healthcare, and any business with user content.

5. How do I evaluate a content moderation service provider?

A: Check their experience, training, scaling ability, compliance with privacy rules, and customization.

Conclusion

The online world depends on interaction, but without moderation, it can turn messy fast. Choosing from the best content moderation companies means knowing your needs, checking their methods, and picking experience over price.

We’d love to hear your thoughts—share your views in the comments below.

Partner With WOW Customer Support

Looking for a content moderation company that fits your brand’s tone? WOW Customer Support offers reliable, scalable, and human-driven content moderator services to protect your business and build trust. From social media to forums to eCommerce—we’ve got you covered.

Discover WOW Customer Support’s Moderation Services

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How Content Moderation Services Review Text, Images, Video, and Live Streams at Scale

Content Moderation Services

At Wow, we specialize in helping platforms maintain a safe, user-friendly environment by offering end-to-end content moderation services for text, images, videos, and even live streams. From social media networks and eCommerce marketplaces to dating apps and UGC-driven communities, we help businesses of all sizes filter out inappropriate content, enforce guidelines, and protect their brand reputation without relying entirely on automation.

While AI content moderation plays a helpful supporting role, the real power lies in human judgment. That’s why we offer trained, culturally aware human moderators who can identify nuanced issues, apply brand-specific rules, and act quickly when real-time moderation is needed.

In this blog, I’ll explain exactly how content moderation services handle different media types at scale, what goes into reviewing text, images, video, and live content, and why human-led moderation remains essential even in an AI-driven world.

Let’s break it down.

Table of Contents

Why Content Moderation Is More Important Than Ever

How Content Moderation Services Handle Text at Scale

How Image Moderation Services Keep Platforms Safe

How Video Content Moderation Works in Practice

How We Manage Live Stream Moderation in Real Time

The Role of AI in Moderation (And Where It Falls Short)

Case Study: A UGC Marketplace That Needed Full Coverage

Frequently Asked Questions (FAQs)

Key Takeaways

Why Content Moderation Is More Important Than Ever

The internet is powered by content, and much of it is user-generated. But not all content is safe, respectful, or appropriate. Offensive language, hate speech, nudity, misinformation, and graphic violence can appear anywhere. Brands that fail to moderate this type of content risk alienating users, getting flagged by regulators, or damaging public trust.

According to Statista, over 70% of social media users say they’re more likely to leave a platform that tolerates abusive or harmful content. This applies across sectors whether you're running a review site, a fashion marketplace, or a live streaming platform.

This is why social media moderation, UGC moderation services, and online moderation services are no longer optional; they’re essential.

How Content Moderation Services Handle Text at Scale

Text moderation is typically the first step for any platform with user interaction, including comments, captions, product reviews, or chat messages. But scaling this process is tricky when you're dealing with thousands (or millions) of posts a day.

Here's how professional content moderator services approach it:

  1. Rule-based Filtering
     Keywords or phrases related to hate speech, explicit language, or banned topics are automatically flagged for review.
  2. Machine Learning Content Moderation
     AI can identify trends in text and flag contextually suspicious patterns, like sarcasm, slurs, or coded hate speech. But it’s not perfect.
  3. Human Review
     This is where we come in. Our team reviews flagged content for false positives and applies platform-specific guidelines, ensuring decisions are accurate and fair.

Real example? One of our clients, a global job board, faced an issue with inappropriate messages slipping through automated filters in their chat system. We deployed a human-led moderation team that reviewed flagged messages 24/7. Within 45 days, incident reports dropped by 60%, and user engagement improved due to increased trust in platform safety.

How Image Moderation Services Keep Platforms Safe

Images are harder to moderate than text because offensive content might not contain any flagged words it’s visual, and often subtle.

Our user-generated content moderation services for images follow this process:

  • Automated Scanning using AI tools for nudity, gore, or banned symbols.
  • Contextual Human Review for memes, satire, deepfakes, and edge cases that automation can't assess.
  • Brand Guidelines Enforcement to remove low-quality images, irrelevant uploads, or photos that damage user experience.

For example, we helped a family-focused eCommerce site reduce user-submitted image violations by deploying a real-time image moderation queue. Within 30 days, the platform saw a 72% decrease in inappropriate image uploads and increased buyer trust, resulting in a 12% bump in product review submissions.

How Video Content Moderation Works in Practice

Video brings even more challenges. Unlike images or text, it requires checking for inappropriate visuals, sounds, and spoken language, all in context. This is especially critical for short-form video platforms, gaming communities, and live sellers.

Here’s how video content moderation services scale effectively:

  • Frame-by-frame scanning using AI for nudity, violence, or restricted visuals
  • Speech-to-text conversion for audio transcriptions and keyword spotting
  • Scene analysis to detect sudden changes in tone, flashing images, or other red flags
  • Human Validation to catch what's missed, especially for regional slang, cultural references, or misleading content.

While AI video content moderation tools help with volume, they can’t always distinguish between graphic content in a news clip vs. content meant to shock or harm. That’s why our human team plays a critical role in verifying, context-checking, and escalating issues to clients when needed.

How We Manage Live Stream Moderation in Real Time

Live content is the hardest to control because there’s no chance to review before it goes public. That’s where live stream moderation becomes mission-critical.

At Vserve, we provide live UGC moderation services that work like this:

  • Real-time AI detection flags banned words, violent behavior, or NSFW visuals as the stream runs
  • Live human moderators watch high-risk segments, such as influencer broadcasts, product demos, or user-hosted Q&A sessions
  • Multi-lingual and region-specific coverage ensures accuracy across global audiences

One of our clients a gaming app with user-hosted streams, saw a drop of 85% in moderation escalations within three months after introducing our human-in-the-loop system. Player satisfaction and retention rose accordingly.

The Role of AI in Moderation (And Where It Falls Short)

AI moderation tools are good at scale, but bad at nuance. Automated content moderation can:

  • Flag hate speech using keyword lists
  • Detect explicit imagery using visual recognition
  • Scan large volumes of content quickly

But AI can’t:

  • Understand sarcasm or cultural context
  • Recognize borderline cases (like art vs. explicit)
  • Follow evolving slang or inside jokes
  • Enforce brand tone or reputation-based guidelines

That’s why hybrid moderation support, where AI handles the bulk and humans make the final call, is the model we follow. It brings speed, scale, and accuracy together.

Case Study: A UGC Marketplace That Needed Full Coverage

A global UGC-driven marketplace that allowed product reviews, seller photos, and video Q&As came to us struggling with review bombing, fake listings, and NSFW content.

We built them a full-stack moderation solution that included:

  • Real-time text filtering using brand-safe keyword lists
  • AI scanning of all image/video uploads
  • A 12-hour moderation turnaround SLA
  • 24/7 human moderation team handling escalations and appeals

Results after 90 days:

  • Fake reviews dropped by 68%
  • Content takedown times improved by 80%
  • Seller complaints reduced by 41%

This success came not from pure automation, but from smart, scalable content moderation support that combined technology with people who cared about getting it right.

Frequently Asked Questions (FAQs)

1. What’s the biggest risk of using only automated moderation?

AI misses context. It may flag safe content or allow harmful posts, which leads to user backlash and compliance risks.

2. How fast can content moderation work at scale?

With the right tools and human team, moderation can happen in near real-time for live content and within minutes for text or image-based UGC.

3. Do small platforms need moderation services?

Absolutely. Even low-traffic platforms are vulnerable to inappropriate content and spam. Early moderation sets the tone for community growth.

4. Can moderation services adapt to unique brand guidelines?

Yes. At Vserve, we build brand-specific rulebooks and train our moderation teams to meet each client's standards and tone.

Key Takeaways

In wrapping up, here are the key insights on how content moderation services review content at scale:

  • Text, image, video, and live streams each require tailored review methods
  • AI helps, but human oversight ensures brand safety and accuracy
  • Hybrid models scale better and protect the user experience across platforms

Content moderation isn’t just a back-end task; it’s a front-line defense for your community, brand, and business. If you're dealing with high volumes of UGC or live content, the right content moderation service can help you grow with safety and integrity.

To stay up-to-date on content safety strategies and digital trust trends, follow us on Facebook, and LinkedIn.

Google’s Updated Guidelines Are Targeting Fake EEAT Content Like Never Before

EEAT Content

Before we dive into Google’s latest update, let me quickly introduce who we are. At Wow Customer Support, we help businesses build credibility and scale through expert-led remote teams. Whether it's hiring skilled content creators, sourcing verified experts, or crafting authentic user-driven experiences, we bring real people to the forefront of digital growth. That’s why Google’s recent move to penalize fake EEAT content is a game-changer and one we’ve been preparing our clients for.

Recently, Google rolled out a significant change to its Quality Rater Guidelines, and it’s putting the spotlight on one thing: Deceptive Content that fakes EEAT signals. This update has huge implications for anyone relying on AI SEO content, and it sends a clear message: expertise must be real.

Table of Contents

Understanding the EEAT Update Google Just Rolled Out

The Problem with Fake EEAT and What Google’s Targeting Now

Real Case Study: AI Content Gone Wrong

What Content Creators Should Do Differently Now

Is AI Still Safe for SEO?

Frequently Asked Questions (FAQs)

Key Takeaways

Understanding the EEAT Update Google Just Rolled Out

The EEAT update Google implemented targets content that mimics Expertise, Experience, Authoritativeness, and Trustworthiness without actually demonstrating it. This matters more than ever, given the surge in AI generated content SEO being used in blogs, product reviews, and landing pages.

For context, Google SEO has always rewarded authentic, useful content. However, with Google AI content making it easier to produce text at scale, the focus is now on filtering out fake authority and surfacing trustworthy results. Raters are now trained to detect content that looks informative but lacks actual depth or personal experience, especially in target product search queries where trust is critical.

In other words, AI content rank in Google depends on more than optimization it now hinges on truth, relevance, and human input.

The Problem with Fake EEAT and What Google’s Targeting Now

Let’s be honest there’s a lot of fluff out there. Between AI SEO content generators and repurposed blog templates, it’s easy to publish posts that look expert-level but say very little. The problem? Google’s raters are now flagging this as Deceptive Content.

This affects:

  • Sites using AI content for SEO with fake bios and no real-world experience
  • Posts filled with keywords like “expert” without backing credentials
  • Reviews and comparisons not written from firsthand use
  • Generic medical, financial, or tech advice with no cited authority

If you’re a target content creator relying heavily on automation, it’s time to re-evaluate. Does Google penalize AI SEO content? The answer is: yes, when it lacks credibility, depth, and value.

Real Case Study: AI Content Gone Wrong

A client in the eCommerce health niche approached us after losing visibility post-update. They’d scaled fast using Google SEO AI generated content, banking on low-cost automation. Initially, traffic grew. But after Google’s crackdown, they lost 40% of their target product search rankings, and bounce rates surged.

Their mistake? Every article was created using an AI SEO content generator, without human review or verification. There were no personal stories, credentials, or original data just optimized fluff.

We helped rebuild their content strategy using verified nutritionists and experienced writers through Wow Customer Support. Each post included firsthand product insights, real results, and proper citations.

The outcome:

  • Rankings returned within 8 weeks
  • Organic traffic jumped by 31%
  • User time on site increased by 46%

This isn’t just SEO it’s the new standard for trust.

What Content Creators Should Do Differently Now

If you’re a marketer or content creator trying to stay competitive, the message is simple: stop faking EEAT. Google’s raters and algorithms are now working in sync to detect content that tries to cheat the system.

Here’s what to prioritize:

  1. Show real experience. Don't just describe a tool use it and document it.
  2. Verify your BIOS. Link to social profiles, certifications, or real-world work.
  3. Stop chasing word count. Focus on clarity, purpose, and true authority.

The EEAT update Google introduced isn’t just about accuracy it’s about trust. That’s why we help businesses source real experts, not just AI prompts.

Is AI Still Safe for SEO?

Short answer: Yes, but not on its own.

AI tools like Google AI generated content or an AI SEO content generator can still support your workflow. But AI content generation SEO only works when it’s backed by human oversight. Google rewards hybrid approaches where automation helps, but people lead.

To keep your AI content ranked high in Google:

  • Always add human editing and insights
  • Combine AI drafts with real data or experience
  • Avoid misleading headers, fake authors, and keyword stuffing

So, does Google penalize AI content? Not inherently. But if your content feels robotic, unauthentic, or misleading, it’s going to be flagged.

Frequently Asked Questions (FAQs)

1. Can I use AI tools like ChatGPT for SEO content?

Yes, but ensure it's reviewed and enriched with human experience, especially in YMYL (Your Money or Your Life) niches.

2. What does EEAT mean for product reviews?

Product content must now reflect actual use. Fake or AI-only reviews won’t pass Google’s credibility checks.

3. How do I stay compliant with the new EEAT standards?

Collaborate with verified experts, show clear author bios, and use content that reflects real-world knowledge not just optimized templates.

Key Takeaways

Google’s latest guidelines are clear: real expertise now determines search visibility. Here’s what to remember:

  • Be Authentic: Real experience and authority now define success, not formatting tricks.
  • Balance AI with Human Insight: Use tools to assist, not replace.
  • Credibility Wins: Collaborate with professionals to craft trustworthy, user-centric content.

We’ve walked through what’s changed and what to do next. Need help aligning your content with the new standards? Wow Customer Support is here to help.

To stay updated on content trends, SEO strategy, and building expert teams, follow Wow Customer Support on Facebook, and LinkedIn.

How to Implement Automated Content Moderation Solutions for Real-Time Monitoring

Automated Content Moderation

The evolution of the digital world comes with a need for stringent content moderation. Be it a social media platform, an e-commerce website, or a community forum, nothing is worse than letting inappropriate or offensive content, which can indeed cause harm to another person, slip through the cracks. In my opinion, embracing automation as much as possible in terms of content moderation is needed. But how does one begin this, exactly? Let's dive into what I learned about working with content moderation solutions and why real-time monitoring is a game-changer.

Why Automated Content Moderation is the Future

If you have ever handled user-generated content, you know how overwhelming it can get. Until recently, moderation was largely manual: human moderators reviewed endless posts, comments, and media. Human moderation is still valuable, yet not scalable for large platforms. Automated content moderation solutions are meant to step in in the general automation of segments of moderation work, with businesses then in a position to be ahead on real-time content monitoring.

By automating most content moderation, it will achieve great speed with fewer human errors. Statistics prove the same. Recent data shows that it could review and filter the content 60% faster than any human moderator. Almost instant flagging and removing obscene or objectionable content would improve user experience and protect brand reputation.

Selecting the Best Automated Moderation Tools

When I first began researching automated moderation tools, I needed help keeping up. Every platform came in a different package with different features for a specific purpose. Some are text-focused, and others focus on video, audio, and graphics content. To get started on a good solution, you must determine what kind of content you will be moderating.

I recommend tools that use natural language processing to interpret any post's context and tone. It is important to decide whether a post that seems harmless is truly offensive. Such tools can use image recognition to screen objectionable pictures or videos—a nice bonus in many social media sites where users upload their own content.

Here are a few must-haves in content moderation solutions:

  • Real-Time Monitoring: Ability to flag and review content as it is posted.
  • Machine Learning Algorithms: Continuously improve accuracy by learning from past moderation decisions.
  • Multi-Language Support: Important for global platforms.
  • Contextual Moderation: Much deeper than keywords, assessing tone and meaning.

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How to Integrate Content Moderation Services into Your Platform

Once you have decided on the right tools, you need integration. This is where things can get tricky. Depending on your platform, you might need custom APIs or third-party content moderation services to integrate these moderation tools properly. For example, social media sites like Facebook or YouTube require sophisticated solutions to handle millions of real-time posts. Ensure the tool you settle on is scalable and fits your needs.

I also recently found that content moderation outsourcing providers would help facilitate the implementation process with businesses. Outsourcing allows one to leverage other people's expertise in moderation systems, thereby reducing the time and cost of setup. However, there needs to be clear transparency and communication so that your outsourced team is well-aligned with your moderation goals.

How to Get Started for Integration

To get started with integration, I would suggest

  • Consult Your Development Team: First, make sure your platform can support the chosen moderation tool in terms of infrastructure and performance.
  • Test Phases: You can implement some things in one go. Start testing on small, low-risk areas to see how the automation goes before scaling across the platform.
  • Monitor and Tweak: After the system has gone live, its performance should be viewed and tweaked regularly. Fine-tuning is very important, especially as the system learns from user behaviors.

image1 (91)

Role of Video, Audio, and Graphic Moderation

Text moderation represents only half of it. Due to increased multimedia content on more applications, video, audio, and graphic moderation became crucial. In my opinion, automation really comes alive in this area: It is a huge task to moderate millions of hours of videos or listen to audio clips looking for offensive content. Automated systems with video analysis and audio recognition can work through such material much quicker.

Statistics demonstrate that more than 500 hours of video are uploaded on YouTube per minute. It is nearly impossible to follow this pace without video moderation using AI. AI-powered tools analyze all the content in a video, marking inappropriate scenes, nudity, violence, and other hateful speech within a matter of seconds.

  • Video Moderation: Algorithms scan frame by frame to identify inappropriate visuals.
  • Audio Moderation: AI can detect racist or dangerous speech in multiple languages.
  • Graphic Moderation: These tools will scan the images using image recognition to prevent live offending photos from appearing.

Role of Social Media Monitoring Services

Social media monitoring services themselves are content moderators. They have given tools to track online content in real time surveillance, making the detection of damaging material spread easier. To me, social media monitoring services are very important for businesses targeting the safeguarding of brand reputation. Through monitoring services, millions of posts can be screened across various platforms, flagging inappropriate material for removal in real time.

Integrating social media monitoring services with content moderation solutions develops a more versatile system. You can instantly respond to harmful content if it appears to go viral and damage your brand.

One of the critical players cited a 25% reduction in harmful content visibility within one hour of implementing such automated social media monitoring tools. These statistics illustrate how combining real-time monitoring with automated moderation works well.

Victory over Obstacles in Automated Moderation

No solution is perfect: Even though at great power, automated content moderation solutions are not an exception to the rule. One of the biggest problems I had with this was the accuracy of AI algorithms. Those algorithms are trained on massive datasets, but AI still misses nuances such as sarcasm, cultural references, or local slang. This may lead to false positives-meaning harmless content getting flagged as offensive-or worse, genuinely hateful content goes unseen.

Moreover, on those multilingual platforms, there is also language variation. Generally, AI models do pretty okay when the languages are widely spoken, like English, but they aren't so brilliant in less frequently spoken ones.

So, here's how I think one would go about solving these problems:

  • Hybrid Moderation: Utilize AI for preliminary tagging but ensure that human moderators are instantly put to work reviewing the tricky cases.
  • Routine Algorithm Updates: Constantly refresh your algorithms with new input to ensure accuracy.
  • Community Guidelines: You should educate your users regarding the nature of content that is allowed on your platform. This way, less lousy content will be uploaded into the system.

Frequently Asked Questions (FAQs)

Automated content moderation is 100% accurate?

Not quite, because automation is very efficient, although not 100%. Sometimes, human intervention is required, especially when refined content exists in the algorithm; they do not understand it.

Can automated tools handle any type of content?

Yes, most automated tools can already moderate text, images, video, or audio content, so they are very general for platforms with different media.

How long does the deployment of an automated moderation solution take?

Implementation time depends on your platform's complexity and the moderation tools you integrate. In most cases, though, it takes between a few weeks and a few months.

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Key Takeaways

The following discussion on taking advantage of real-time monitoring using automated content moderation solutions shows that leveraging automation is no longer a luxury or a choice but a necessity in today's digital age. Automated content handling brings efficiency, speed, and scalability to the table that no manual approaches can match. Here are three key takeaways:

  • Boost Efficiency: Automated content moderation solutions help you process massive volumes of user-generated content efficiently and rapidly. This ultimately reduces the chances of posting hurting content.
  • Boost Accuracy with AI: AI-powered moderation supplemented by human review will improve the accuracy of flagged content while reducing false positives.
  • Being Proactive With Real-Time Monitoring: Adding real-time social media monitoring services ensures that harmful content will be detected and taken down more quickly, protecting your brand and the user experience.

You have read the foundation steps for successfully adding automated content moderation to your platform and choosing the right tools to navigate the challenges with AI. As powerful as automation is, nuanced decisions still require a human touch.

We would love to hear from you about your experience with content moderation solutions! Share your thoughts with us in the comments. To stay updated on other insights and tips, follow us on Facebook, and LinkedIn. Read all the latest trends in content moderation and digital innovation.

Ensuring Safety and Compliance: The Importance of Content Moderation Services in Today’s Online Landscape

Content Moderation Services

In today's digital era, online platforms are flooded with various types of content. It includes text, audio, images, videos, and live streaming. This widespread content availability has driven the growth of online platforms across several industries.

However, it has also made content moderation a top priority for many online businesses. Marketplaces with user-generated content, dating websites, online communication platforms, gaming websites, and many more need moderation of their content.

Content moderation is essential for various reasons. It is useful for protecting users, complying with digital safety regulations, and building a safe online platform reputation.

What Is the Importance of Content Moderation?

The sheer amount of online content generated daily can turn out as a boon and a curse for online businesses. While platforms want to provide space for users to express themselves, this comes with the challenge of monitoring and moderating user-generated content.

Elimination of inappropriate, illegal, insulting, and other content that does not meet platform guidelines is important. If left unsupervised, problematic content can spiral out of control. It poses a direct threat to the users and the existence of the platform itself.

Negative Consequences of Unmoderated Content

Content moderation is crucial in preventing bullies, trolls, and other individuals with harmful intentions from reaching the rest of the user base and taking advantage of them and the brand.

Beyond their moral responsibility to ensure a safe and secure environment for users, online businesses may also be liable for the content published on their platforms.

Risks Related to Legal Compliance

There are various national and international regulations regarding safe content that businesses may need to comply with to stay in business. Despite some backlash against content moderation legislation due to censorship concerns, such regulations as the European Union's Digital Services Act are gaining ground. Failing to comply with these regulations can lead to legal problems and damage the brand's reputation.

Content Moderation and Wow

In recent years, there has been a shift from manual moderation done by people to automated moderation provided by AI technologies. Wow Customer Support offers content moderation services that ensure your social media game is on point. With a rigorous blend of expert moderation tactics and behavioral analysis, their real-time content screening works at scale. Wow ensures meeting your organization's trust and safety requirements.

Conclusion

With the abundance of user-generated content on various online platforms, content moderation is essential for protecting users, complying with digital safety regulations, and building a safe online platform reputation.

If you're interested in trying out content moderation services to enhance your online platform's safety and compliance with regulations, get in touch with Wow Customer Support today. Our team of expert content moderators ensures that you can confidently expand your online presence. With years of extensive experience in moderating diverse types of content for our clients, our User Generated Content Moderation services are unmatched in quality and reliability.

This blog post is inspired by the YouTube video "Why Is Content Moderation Important?" The video provided valuable insights and information on the significance of content moderation in maintaining a safe and positive online environment.

Understanding Content Moderation: Ensuring a Safe and Trustworthy Online Environment

Content Moderation Services

In today's age of digital growth, a vast amount of text, images, and videos are being uploaded and shared on various platforms every day. When brands and online businesses use this platform, they must maintain an online environment that is safe and trustworthy for its users. Here is where content moderation comes into play.

The primary purpose of content moderation solutions is to screen user-generated content and ensure it adheres to preset guidelines. Today, we will explore what content moderation is, its types, the tools involved in content moderation, and how it plays a significant role in creating a positive user experience.

What is Content Moderation?

Content moderation is screening content posted by users to maintain a safe and positive online environment. The moderators review the content that users upload to a platform. They apply preset rules to monitor its appropriateness. If any content violates the guidelines, it is flagged and removed.

This content moderation process helps to free platforms from violence, offensive material, extremism, nudity, hate speech, and copyright infringements. Content moderation services are used by outlets such as social media, dating websites, apps, marketplaces, and forums to ensure their users have a secure and trustworthy space to interact in.

Understanding the Scope of Content

The term "content" includes a wide range of materials and media uploaded online. They could be blog posts on various platforms or videos on YouTube, TikTok, Instagram, and beyond. Content creators play a significant role in shaping the digital landscape. Even seemingly innocent posts of pets or family gatherings contribute to the vast realm of user-generated content. Content moderators, therefore, have the critical responsibility of ensuring that all such submissions align with platform guidelines and do not harm the online community.

The Role of a Content Moderator

A content moderator's job entails several key responsibilities, each aimed at maintaining a safe online ecosystem:

  • Understanding Client Policies: Content moderation services must be well-versed in the specific rules and guidelines set by the platforms they work for. This knowledge forms the foundation for their decision-making process when assessing user-generated content.
  • Reviewing User Reports: User-generated content is subject to scrutiny by content moderation services, and any flagged submissions go through a review process. Human intervention becomes crucial here, as technology alone may not accurately assess certain content types.
  • Identifying Workflow Improvements: Content moderators are encouraged to identify potential areas for process enhancement and suggest solutions. Their insights contribute to making content moderation services more efficient and effective.

Qualifications and Traits of a Content Moderator

Certain qualifications and personal qualities are deemed valuable when dealing with content moderation solutions and services:

  • Educational Background: While employer-specific requirements may vary, a bachelor's degree is frequently preferred by content moderation services. This demonstrates a level of education and the capacity to manage a variety of responsibilities.
  • BPO Experience: Experience in the BPO industry is preferred by content moderation services. It demonstrates the candidate’s familiarity with the demands of a dynamic and fast-paced work environment.
  • Excellent Communication Skills: Content moderators may need to interact with users and coworkers from diverse backgrounds. They must be proficient in both written and spoken English communication.
  • Passion for the Internet: Content moderation services seek out candidates who have a genuine interest in the online world and its various platforms. This interest helps content moderators maintain their engagement and dedication to their role.
  • Strong Judgment and Critical Thinking: Content moderation services also look out for moderators who are able to make sound judgments when evaluating content. Critical thinking is important to determine what is and is not appropriate.
  • Emotional Resilience: Due to the nature of their position, content moderators may be exposed to disquieting or upsetting content. To overcome such obstacles without jeopardizing one's health, one must maintain a strong mental state.

Conclusion

Content moderation is necessary to maintain a safe and positive online environment for users. By combining technology and human expertise, content moderation services can efficiently review and filter user-generated content and prevent harmful material from reaching their audiences. Finding the right balance for your platform will create an engaging and trustworthy digital community for everyone involved.

Content moderation outsourcing to a qualified external team is a viable option for platforms without an internal moderation team. Platforms seeking to enhance their content moderation capabilities can reach out to WOW to boost their moderation efforts effectively and efficiently.

This blog is inspired by the video, ‘CONTENT MODERATION JOB - Description, Qualification, What does it take to be one’ by Rea Ninja.

5 Types of Online Content Moderation You Should Know

Massive amounts of text, images, and videos are produced daily, and marketers need a mechanism to monitor the material their platforms charge for. It is essential to uphold a secure and reliable customer environment, track social influences on brand perception, and adhere to legal requirements.

The screening of relevant content users upload on a platform is called online content moderation. The procedure entails the use of pre-established guidelines for content monitoring. The content is flagged and deleted if it does not adhere to the rules. The causes can range from:

  • Violence
  • Offensiveness
  • Extremism
  • Nudity
  • Hate speech
  • Copyright violations
  • A plethora of other issues

Online content moderation aims to maintain the brand's trust and safety program while making the platform safe. Social media dating websites, applications, markets, forums, and other platforms frequently employ content moderation. In this blog, let's dig deeper into the different types of content moderation services and technologies used.

The Need for Online Content Moderation

Platforms that rely on user-generated content need help to remain on top of an adequate amount due to the massive amount of content created every second. Therefore, the only method to maintain a tap on a brand's website per your standards is by filtering offensive text, photographs, and video content.

Additionally, it aids in preserving your reputation and your clientele. With its assistance, you can ensure that your platform fulfills the intended function and does not provide a platform for spam, violent content, or other inappropriate material.

When determining the optimal method to handle content moderation services for your platform, many considerations come into play, including:

  • You put business first
  • The many forms of user-generated content
  • The characteristics of your user base

Types of Content Moderation Services

In this section, let's see the main types of online content moderation processes you can choose for your brand.

1. Automated Moderation:

Automated online content moderation significantly relies on technology, particularly AI-powered algorithms, to screen and evaluate user-generated content. Comparatively, it provides a quicker, simpler, and safer method than manual human moderation.

Automated tools for text moderation can recognize problematic words, pick up on conversational tics, and do relationship analyzes to assess the content's suitability.

Images, videos, and live streams are monitored for visual content using image recognition driven by AI techniques like EMAGA. This artificial intelligence (AI) technologies can recognize improper imagery and offer options for limiting sensitive visual threshold levels and types.

Automated moderation is effective and exact when identifying and flagging potentially offensive or harmful information. It is important to remember that technology can only partially replace human inspection, especially in more complicated cases. By utilizing automated moderation, platforms can filter a lot of content, improve online content moderation efficiency, and shield users from spam, violence, and explicit content.

2. Pre-Moderation:

Online content moderation powered by technology improves accuracy and effectiveness but can only partially replace human review, especially in more complicated scenarios. Because of this, technology and human content moderation services are still used in automated online content moderation. It is the most complex method of approaching content moderation solutions.

Because of this, every piece of content must be evaluated before it is posted on your platform. An item is added to the review queue when a user uploads text or a picture. Only when the content administrator has expressly approved it, then it goes live. Although this is the most secure method of preventing hazardous content, this method of online content moderation needs to be more active and suitable for the quick-paced internet environment. However, platforms that demand high security still use this online content management technique.

3. Post-Moderation:

The most prevalent method for content screening is post-moderation online content moderation. Users can publish content whenever they want, but it must first go through online content moderation. To protect the other users, flagged items are taken down. Platforms work to speed up the review process so that relevant content doesn't remain online for an extended period, even though post-moderation is less secure than pre-moderation content moderation solutions. It remains the method of choice for many modern internet firms.

4. Reactive Moderation:

Reactive moderation is counting on people to flag content they deem offensive or violates your platform's policies. Reactive moderation as part of online content moderation services can be helpful in some circumstances. It can be used alone or in conjunction with post-moderation for the best outcomes.

In the latter scenario, users might still flag the content even after it has gone through your moderation procedure. If you wish to employ reactive moderation only, there are some hazards you might want to think about to have a twofold safety net.

5. Self-regulating Moderation:

Although a self-regulating online content moderation platform sounds excellent, it may result in appropriate content staying on your platform for excessive time. Your brand could suffer long-term reputational harm as a result of this. The online community is wholly relied upon for this form of online content moderation to assess and remove content if appropriate. Users use a rating system to indicate if a piece of material complies with the platform's rules. This topic is rarely used because it seriously affects brands' reputations and Lego compliance.

Two Steps to Implement Online Content Moderation

1. Establish Clear Parameters: It is essential to establish clear criteria that specify the content appropriate for your platform. These rules should cover various topics, including forbidden content types, extremism, violence, hate speech, nudity, and copyright violations. The requirements for user-generated content should be made very clear. Remember your target market, demography, and industry particulars when creating these rules. Content moderators will know what content to assess, flag, and remove if explicit criteria are established.

2. Establish Moderation Thresholds: Content moderators should adhere to a certain level of sensitivity when evaluating content. It entails establishing criteria for determining whether content must be removed or flagged. These criteria might consider user expectations, the impact on the platform's reputation, and the seriousness of the breach. It's imperative to strike the proper balance to prevent unduly strict or lenient online content moderation. Keep an eye on these criteria and modify them as necessary in response to user comments, shifting fashion trends, and altering legal requirements.

Conclusion

According to our analysis, there are several possible ways to moderate the content. Pre-moderation online content moderation is likely too slow for the volume of user-generated content today. Because of this, most platforms decide to examine content after it has gone live, which is then added to a moderation queue.

Automatic online content moderation is frequently combined with post-moderation to get the finest and quickest outcomes. You can mix the finest human and machine moderation with semi-automated content moderation. You can improve content moderation solutions with an AI-powered system, shielding moderators from a huge volume of hazardous content.

Experience superior content moderation solutions with Wow customer support from Vserve. You can confidently build your online presence and thank the knowledgeable content moderators for their assistance.

This blog is inspired by the video: "What is Content Moderation? Types of Content Moderation, Tools and More" by "Imagga."

Importance of Content Moderation: Audio/Video Moderation/Image Moderation

Importance of Content Moderation AudioVideo ModerationImage Moderation

User-generated content has become vital for online businesses. Content from real customers is proof that you've got dedicated brand advocates and products or services worth discussing.

User-generated content takes your brand authenticity and trustworthiness to the next level. It helps establish your brand loyalty and increases your conversion rates in the long term. In fact, 79% of shoppers use user-generated content to make their purchase decisions online. 

Your brand advocates and customers write reviews, snap images, post videos, and publish blog posts with or without promoting your products or services. But some of this content can be objectionable. That’s when content moderation services become important.

What is Content Moderation?

A massive amount of positive and negative user-generated content populates every second. So, businesses that heavily depend on this content need more to stay competitive because of offensive and inappropriate text, videos, and images.

Content moderation involves screening and monitoring user-generated content to determine if the content is inappropriate or illegal. The process entails checking whether the content upholds the regulations of your brand and the platform where it will be published. If it fails to fulfill all the guidelines, the content is removed or flagged as inappropriate. 

A piece of content is considered inappropriate for different reasons. These include extremism, violence, nudity, offensiveness, hate speech, copyright infringements, etc.

That’s why content moderation services have become vital for strengthening brand reputation, customer engagement and security. It has become common among eCommerce websites, social media platforms, dating sites, discussion boards, and other online platforms that are based on user-generated content.

From text-based content, images, and videos to social media pages and websites, all types of content moderation aim to maintain your brand reputation and customers’ security.

While technology can speed up the content moderation process, human review is still irreplaceable. Ideally, you can choose content moderation outsourcing for a combination of both technology and human expertise for assured scalability and efficiency.

5 Reasons to Use Content Moderation Services

It takes about 7 seconds to make the first impression. So, you need to ensure that everything about your brand is positive and engaging to earn a positive first impression. That’s the apparent reason why you need content moderation services. 

Other top reasons include the following:

1. Protect Your Brand and Customers

Fake news about your brand, product, or industry can cause havoc. But unfortunately, fake news is prevalent thanks to social networks' omnipresence and ease of information generation and distribution. That’s why monitoring social media for inappropriate content for your brand has become essential. 

A reliable content moderation services provider reviews and moderates your content carefully and effectively. They also protect your customers from bad actors who share misleading, damaging, or toxic content.

2. Social Listening of Your Brand Perception

People feel free to share their thoughts and experiences on the internet. You can understand how your brand is perceived by monitoring your brand's conversation. You can track comments, reviews, or blog-related content related to your brand posted by internet users.

Accordingly, you can take practical steps to limit harmful content and improve your branding efforts timely. You also get a handle on the factors that make your products and services stand out from your competitors.

3. Trace and Understand Customer Behavior

Recognizing customers’ behavioral patterns and responses to your content can be highly instrumental in formulating effective customer acquisition strategies. Content moderation services can help you understand what type of content engages your target audiences. You can use these insights to foster an online community that impacts the purchase decisions of your prospects.

4. Increase Your Conversion Rate

Monitoring social media, websites, and other platforms for your brand-related content can help increase your website's traffic and conversion rates. For example, when people see good reviews, it increases your prospects’ faith in your brand. 

Besides, content moderation makes search engines view your brand as relevant to users' queries. So, it increases your brand visibility on the internet.

5. Scale Your Campaigns

User-generated content can help drive and scale your sales and marketing campaigns. Whether you want to crowdsource an idea, host a contest, or get reviews, an effective content moderation strategy allows you to scale your campaigns without worrying about adverse effects.

Put simply, content moderation outsourcing can be instrumental in strengthening your brand reputation, and improving brand perception and online visibility. In the end, you'll see increased sales and boosted revenue.

What Types of Content Can You Moderate?

The quickest answer is all kinds of content, from text and images to live streaming. 

Text

Text content is everywhere. So, most online moderation services should be able to perform text content moderation for all platforms with user-generated content. 

The variety of textural content generally includes:

  • Articles and blogs
  • Social media comments
  • Blog comments
  • Forum posts
  • Discussion boards
  • Review sites

Please note that catching offensive keywords is not enough. Inappropriate text can consist of a sequence of appropriate words also. When you choose reliable content moderation services, you can rest assured knowing that every text about your brand, product, or service is analyzed carefully. They also consider nuances and cultural specificities during the process.

Image

Moderating images is relatively straightforward, yet clear guidelines and thresholds are essential. In addition, you need to understand the specificities of your audience in different geographics to target cultural sensitivities and differences.

But reviewing many images across various platforms, like Instagram and Pinterest, can be challenging. Expert image moderation services can expose all inappropriate images that can hurt your brand.

Video & Live Streaming

By the end of 2022, online videos will make up over 82% of all consumer web traffic. This goes true for live streaming as well. The surge brings both marketing opportunities and malicious content surrounding your brand. 

But video content moderation is not that easy. So, you can outsource content moderation services to have experts screen video files to find inappropriate content. Moreover, they also screen it to spot any type of text associated with videos, like titles and subtitles. Expert moderators dip deeply into video content on the internet to weed out harmful content. 

Why Outsource Content Moderation?

When hiring content moderation services, you’ve three options – hire a freelancer, an in-house professional, or content moderation outsourcing. 

Freelancers may lack dedication and focus on your project needs. It's because they juggle different jobs at a time. Though they care about quality, they can't relate to your company's success. And an in-house moderator can add an overwhelming overhead expense, considering a fixed monthly salary, training costs, buying software tools, etc.

That’s why it makes sense to choose outsourced online moderation services. Other top reasons to work with an outsourced partner are:

Greater Efficiency

When an offshore team handles content moderation, you can brainstorm high-level strategies like leveraging user-generating content to improve your marketing strategies. So, you get the best of both worlds because you can engage more in customer engagement without worrying about negative stuff. 

Minimize Costs

Outsourcing content moderation services tend to be cheaper than hiring an in-house team that requires time, infrastructure, people, and massive capital. Instead of fixed costs, you benefit from variable costs depending on whether you need 24X7 services or during office hours. Outsourcing is a cheap and hassle-free option to get the job done effectively in less money and time.

Benefit from the Latest Technology

Excellent and up-to-date online moderation services use state-of-the-art technology and the latest infrastructure to work speedily and effectively. On the other hand, an agency that handles much of its work manually may cost you higher and may not yield the expectedly best results. A content moderator equipped with the latest technology can address all your concerns about user-generated content.

Outsource Content Moderation Services to Experts

Now that you know the importance of content moderation, you might be planning to hire a reliable service provider. 

You can trust Wow Customer Support for fully managed content moderation services. Our highly experienced and talented content moderation teams enforce your guidelines across various platforms. We can be available 24X7 or flexibly as per your needs.

We can handle all types of content, from standard text to live streaming. In addition, our content moderation teams analyze the meaning and intention behind every content posted online surrounding your brand. 

We’ve specialists who moderate content on different platforms, including Facebook, Instagram, Pinterest, and other third-party media. Our proven processes are flexible, scalable, and efficient to make our online moderation services fit high-demand industries of all sizes and all kinds.

Conclusion

User-generated content can make or break your brand. So, ensure it aligns with your brand's guidelines and the intended platform. Outsource content moderation services to a reliable partner to assure that all negative stuff about your business will be handled timely and effectively. Meanwhile, you can stay focused on your core business activities.

At Wow Customer Support, we can create and scale your team of content moderators while assuring the best quality work. Call us now to check our affordable pricing structures and unmatched flexibility.

UG Content Moderation: A Guide To Moderating Users’ Content To Make Your Brand’s Social Media Presence Top-Grade

UG Content Moderation A Guide To Moderating Users Content To Make Your Brands Social Media Presence copy

The online world works with a huge amount of content daily, and content moderation is of utmost importance. As many users have started generating and posting content online in audio, video, image, and text, content moderation has become the need of the hour. Primarily, as brands use the content generated by the users as a part of marketing campaigns, regular inspection helps maintain the brand value.

User-generated content moderation or UG content moderation is the process by which the content uploaded by the users is reviewed to see if they abide by certain internet rules. A license to share posts on social media does not mean that any content is acceptable. A lot of what people share is purely illegal, insulting, and inappropriate. These have to be monitored before they cause disrespect to brands or specific groups.

Is User-Generated Content Important? 

User-generated content can be a great way to speak out loud about your brand without actually doing any real work. Much of the work is done by the users who post reviews or testimonials of the brand, which can be used for marketing campaigns. Implementing UGC can be beneficial in the following ways.

Attract new users: A section of the audience is hard to reach and may not be convinced by the regular ads or banners. But they might get influenced by users on social media who are known for their authentic content. If these influencers support your brand, your job is done. They build content that finds a way to new customers.

just do it

Better rankings in search engines: Unlike normal marketing campaigns, user-generated content can up the brand's search engine rankings. Users may unknowingly use keywords that are unlikely to be used otherwise. This could make up for an array of words close to what the real users are searching for, and will improve rankings in search engines.

4 benefits oof user generated content for seo

Makes the existing customers happy: Retaining the current customers is as important as gaining new ones. UGC has the power to engage the customers in innovative ways. For example, when you share UGC on your brand page, it is like an appreciation to the content creator, building trust. And customers place a lot of trust in the opinions and reviews of other customers, which impacts their purchasing decisions.

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Make Optimum Use Of UGC With Social Media Moderation 

Social media content moderation puts the brand in a place where you are safe enough to be exposed to consumers devoid of any inapt content in your pages. The process includes supervising users' images, text, video, and audio to eliminate toxic terms or comments. Let us see how the statistics of user-generated content looks like. This gives a picture of how many videos, images, etc. are shared on social media in a single day.

  • Twitter: 500 million tweets
  • Facebook: 350 million photos
  • Snapchat: 5 billion snaps
  • Instagram: 95 million photos and videos
  • YouTube: 500 hours of video uploaded every minute

This data stresses the need to monitor user content regularly. Here is how social media content moderation can be of help.

Understand The Customers

Going through the user content can assist in understanding if there is a general pattern that is followed unknowingly. In addition, content with certain attitudes towards the brand can be highlighted and kept for reference in the future. This can aid in taking actions that improve your brand, thus changing the overall opinions of users to work in your favor.

Up The Quality Of Brand Campaigns

Marketing campaigns that include user-generated content are found to penetrate more into the audience. A well-planned moderation by content moderation services can better the quality of movements without any negative impact on your brand's reputation. 

The method you adopt for moderation must be scalable so that there is enough knowledge to review the content irrespective of whether they are images, videos, or anything else.

Better Online Visibility

Research shows that 25% of the search result pages of large brands are from UGC links. This shows the importance of user-generated content. However, you have to make sure that no offensive content could do the opposite of what you expect. 

This means that a content moderation services team must constantly be on their toes to see that only appropriate user content is published on your website. As this  can draw effective traffic to the brand.

Acts As A Shield To Your Brand And Users

Proper moderation ensures that the posts are respectful of the values and vision of the brand. 

Users can post anything in their hearts, but moderators can do the edits to align them with what the brand believes in. This can also protect the users from any bullying they might otherwise face.

Companies built around UGC

Good To Build Better Relations With Users

Your brand can have first-class relations with customers if their content regularly appears on the brand pages. The moderators can make the content incredible so that the brand itself becomes approachable and authentic. This promises an expansion of your brand's followers.

Shape The Purchasing Behavior For Good

Today, the only way to reach a potential buyer is through user-generated content. Learning from experiences, people are searching for customer reviews or referrals before they make the buy. So the content that goes through content moderation can shape the purchasing behavior of users to maximize sales.

Implementing UG Content Moderation

Moderation filters the user-generated content to project those posts that go well with the brand image. Of course, it could be a hassle to find the best content from among the massive user content out there. But keeping the following things in mind can make implementing social media content moderation worth doing it.

Be Clear About The Rules

There must be a set of rules that define what can be accepted by the company and what cannot be. Be strict with disgusting or illegal content in any way, like something that involves bullying or violence. An important tip is to add spam content once in a while. This could be any post that questions the worth of the brand or anything similar. Deleting all such content may not build the best relations with customers. So include them and consider them as feedback upon which your business can improve.

Outline The Process Of Submission

The content moderation services you hire must help create a submission process that answers the how's and what's of user-generated content. First, get an idea about the three approaches to submitting content. In the pre-moderation, you can review all content before it gets published. You can also include a message that says, 'Your post has been successfully submitted for review'

What is my canon story

In the post-moderation, you can post the submitted content in real-time and keep a routine check. In reactive moderation again, you will be posting the content in real-time and review them only if other customers have some issues with the published content. 

Adhere To Certain Restrictions

Having some restrictions is a good way to moderate the user content efficiently. For example, you may ask the users to have an account before posting anything on your website. You can even restrict very new users from posting anything at all. Once they are acquainted with the brand and trust is built, these restrictions can be lifted. 

Keep An Eye On Pages With UGC

With content flocking in regularly, it becomes imperative to check the pages that have UGC. Whether you do the moderation with in-house resources or take help from content moderation services, there are some top-notch moderation methods you can resort to. Regular monitoring safeguards the brand reputation along with giving space for your brand to grow. 

Link The Marketing Goals With Great User Experiences

Linking the marketing goals with content moderation can go a long way in brand promotion. There must be a way to make the best use of user-generated content that creates the best user experiences in the process.

Link The Marketing Goals With Great User Experiences

  • These are some of the best practices.
  • Make the permissions and rights agreement available to the users
  • Be clear about how to use the user content
  • State all the rules, including submission deadlines
  • Associate a strong call to action for submissions

One clear example is an Australian brand that boomed to become an international favorite product with more than 10,000 brand images shared on Instagram. From the start, the brand used the same hashtags #letsbefrank and #thefrankeffect for all their UGC content and made sure that all their UG pictures had the same quality and color theme.

Include contact information

Additionally, you can make the customers aware of what the brand expects from UGC. For this, you can give examples from other submissions and use branded hashtags that are consistent across all online platforms. It is also good to reward the users by featuring on your website, giving gifts and promotional discounts, and any other way you feel appropriate. 

Types of Content Moderation

Human-Based Content Moderation

This method involves people monitoring the user-generated content for data that can threaten the brand image. You can implement this model either through an in-house team monitoring the content or outsourcing the work to content moderation services

Though this method is quite reliable, there are a few issues that cause concern. It is not a good thing when moderators are scanning harmful content daily. Other issues include manual social media content moderation being expensive, speed of moderation not being able to keep up with the rate of content generation, privacy issues, etc.

AI Content Moderation

AI content moderation is powered by visual recognition algorithms that promise the most efficient ways of screening content. They can work with massive data in real-time, giving little scope for errors. In addition, they are experts in recognizing harmful visuals in the content, including mass fights, pornography, weapons, horror, and much more that can have undesirable results when published.

The main con associated with AI content moderation services is the lack of contextual understanding in some instances. For example, a video showing how military personnel are trained in various weapons can be interesting for the masses. But when shared by a user, this video can be filtered by the AI-powered moderation citing that the video contains weapons and fighting.

AI Content Moderation

A Hybrid Approach: AI + Human Moderation

Combining human intelligence and AI algorithms can be a great option to screen loads of content being generated every day. The algorithms can monitor most of the content and send just a part of it for manual moderation. This makes way for greater productivity, a lesser workload for moderators, and can be largely cost-saving. 

The algorithms are useful to remove objectionable content in a general sense. The reviewed content can be again moderated manually to see if it adheres to the guidelines of the brand. 

Do You Think Your Brand needs Content Moderation?

As already discussed, the benefits of content moderation are endless. Going with the statistics, the online world will be spammed with posts if a proper monitoring system is not in place. Implementing social media moderation can be done effortlessly if the brand knows what content it supports and what is not acceptable.

Still, confused if UG content moderation is beneficial for you or not? Well, you must know that websites or campaigns with UGC results have a 29% more conversion rate. In addition, a whopping 5.4 hours is spent by users every day with UG content; this shows the importance of having content moderation for your business.

As a business, you can go with any UG content moderation method that suits your interest and budget. Call Wow customer support today to create better customer engagement and build brand credibility with our content moderation services. Get the best content moderation for apps, blogs, forums, and social media to have content that complies with your business policies.