Is Messaging Making a Comeback? Why 53% of Companies Are Adding WhatsApp and SMS Back to Their Channels

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WhatsApp and SMS

Today, with social media and apps like Instagram, TikTok, and Twitter (now X), such messaging applications have successfully survived in this scenario. Specifically, WhatsApp and SMS are gaining firmer ground in business. It's no longer a process of keeping up or catching up with friends or family. Nowadays, messaging is a strong force in business communication. After all, 53% of companies reinstate WhatsApp and SMS in their channels for customer engagement. So why? What's making these traditional messaging channels hot and relevant again, and how is it changing the relationship dynamics between the customer and business?

Let's dive into why these old-school messaging platforms are making such a big comeback and how your business can benefit from integrating them into your communication strategy.

Table of Contents

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Why Messaging Works: The Power of Direct Communication

Growth in Conversational Commerce Solutions

The Way of Change in A Business Chat Platform

Mobile Messaging Trends: WhatsApp, SMS and Beyond

How to Effectively Implement WhatsApp and SMS Marketing

Frequently Asked Questions (FAQs)

Key Takeaways

Why Messaging Works: The Power of Direct Communication

The other major draw for WhatsApp and SMS is their immediacy. Indeed, unlike email, which often collects dust for hours- or even days- or social media messages lost in the shuffle, text messages boast an incredibly impressive open rate of 98%. Given the rate at which people check their phones an average of around 96 times a day, it can be a great way to touch base with your customers at the right moment. It's immediate, personal, yet, most importantly, non-intrusive.

But the real kicker? 75% of consumers now report wanting to communicate with businesses via a messaging platform like WhatsApp or SMS. Instant messaging is replacing traditional channels, such as phone calls and emails because consumers prefer a quick and informal way to engage with companies. And let's face it- no one enjoys waiting on hold or digging through their spam folder.

Another industry-wide growth trend that builds on these premises is conversational commerce. WhatsApp and SMS's two-way, personalized nature makes them perfect for transferring real-time, transactional messages about product recommendations. Such an interaction process can help foster more intimate customer relationships that further trigger engagement and, eventually, sales.

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Growth in Conversational Commerce Solutions

This is the new phenomenon known as "conversational commerce," a fusion of shopping and messaging apps that enables a consumer to browse, ask questions, and even complete purchases- all through chat. As more businesses adopt this model, platforms such as WhatsApp and SMS become essential tools in the provision of conversational commerce solutions.

Why WhatsApp?

WhatsApp Business allows companies to provide catalogs, automate replies, and even include payment integration. Think of a customer messaging your business, browsing for products to buy, placing an order, and paying within the same conversation. No need for them to open another app or leave the conversation. It's fast and frictionless.

SMS

The Original Talkative Tool SMS might not be as full-featured as WhatsApp, but it has its own pluses. It is global and does not demand that users obtain a specific app. If somebody owns a mobile phone, the person will undoubtedly receive messages via SMS. And when it comes to reaching the maximum number of recipients, SMS still represents an excellent opportunity for business purposes.

Businesses are now significantly altered in the way they engage with consumers with the advent of conversational commerce solutions, led by WhatsApp and SMS. Business engagement can be improved through convenience increases and real-time customer service as companies meet the consumers exactly where they are on their phones.

The Way of Change in A Business Chat Platform

Interestingly, although still a messaging platform, it's not precisely the one-on-one messaging it used to be. Instead, these robust business chat platforms facilitate integrations into CRM systems, automation, and even campaign-style marketing. For example, through the business messaging features of WhatsApp, one can automate greetings, quick replies, and away messages so that customers always feel heard outside business hours.

Another cause for this change is the customer's expectations. From instant messaging to overnight delivery, consumers expect just that and believe businesses should also deliver fast. SMS marketing and WhatsApp marketing fit perfectly in the world. They allow companies to respond to queries in real-time, give updates, and even send promotional messages that customers can act on.

The need for business messaging channels is driven by ever-increasing personalization. 65% of consumers want companies to personalize their messages according to previous conversations. With the aid of WhatsApp or SMS, businesses can now transmit very personalized and targeted communications based on customer data, leading to higher engagement and conversion.

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More businesses are embracing mobile messaging trends and discovering that it creates more than just a place to chat. Some of the trends that fuel business back into WhatsApp and SMS include:

  • Omnichannel Integration: Today, customers are in touch with the brands over social media, email, chat on the website, and so much more. Add WhatsApp and SMS to that, and it is easy for businesses to have a seamless omnichannel experience where they can switch from one channel to another without losing context.
  • Automation and AI: Companies now use AI-driven chatbots on platforms such as WhatsApp to answer the most basic questions of customers about order status or FAQs, thus allowing human agents to move on to higher-level tasks with instant answer delivery for customers.
  • Enhanced Security Features: End-to-end encryption enables the secure and safe communication of information between businesses, such as delivery updates or payment confirmations. This also provides customers with complete peace of mind because their personal data will be safe.
  • Conversational Commerce WhatsApp: Many brands are embracing WhatsApp as a channel for conversational commerce. That is, customers are able to browse, shop, and even pay for purchases within the chat interface. This trend is going to accelerate exponentially as the marketplace becomes smarter about the available opportunities for in-chat checkout.

How to Effectively Implement WhatsApp and SMS Marketing

Ready to jump on the business texting bandwagon? Here are some best practices to get moving on WhatsApp SMS marketing:

  • Choose the best platform: WhatsApp or SMS? Which is relevant enough to be used by your intended audience. Though WhatsApp offers all kinds of features, SMS could just be what you need for reaching a wider audience.
  • Automate wherever possible: Frequently asked questions such as business hours, location, FAQs can be handled with automated messages. The chatbots will take care of these queries without human intervention, thus saving time and resources.
  • Make it personal: Customers care about messages that are directed to them individually. Use customer data to make messages more personal in a context related to past behavior, like reminding someone of items left in a cart or offering them something similar.
  • Timing is everything: The timing of the message has everything to do with whether the customer will engage, such as when he is browsing your website or just finished a purchase.
  • Test and Optimize: You must keep testing your messaging strategies to see what works best. Whether it's A/B testing different messages or experimenting with the frequency of communication, continuous optimization is key to success.

Frequently Asked Questions (FAQs)

Is WhatsApp Business free of cost for companies?

Yes, the basic features of WhatsApp Business come for free. But advanced features such as WhatsApp Business API can be paid for, based on the volume of messages.

Compare business communication between SMS and WhatsApp

Directly they both provide direct communication; however, WhatsApp offers much more rich interactions with images, videos, catalogs, etc. Whereas SMS only communicates through text and links.

Is it possible to integrate my CRM system with marketing through WhatsApp or SMS?

Yes, most CRM systems now offer a module for WhatsApp and SMS integration that helps smooth out customer data, automate responses, and personalize communication with customers.

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Key Takeaways

Wrapping up our discussion on why messaging platforms such as WhatsApp and SMS are back in vogue, it is evident that businesses are rediscovering the immense value these channels present for direct, personal communication with customers. Three takeaways key to summarizing the entire discussion are:

  • Leverage Conversational Commerce: Businesses can engage their customers with conversational commerce solutions using WhatsApp and SMS, which offer a seamless shopping experience right from the chat.
  • Maximize Customer Engagement: With high open rates and real-time responses, business texting on these platforms allows you to meet customers wherever they are, resulting in stronger relationships.
  • Optimize for Personalization and Automation: Integrate chatbots and automated messaging to streamline your business chat platforms, making it easier for customers to be helped while maintaining efficiency.

We have witnessed the mobile messaging trend reshape the future of business communications and how companies utilize these channels for growth. Let's keep the conversation going if you are ready to add WhatsApp and SMS to your strategy or have questions!

Please feel free to comment below with your insights and experiences. If you want to stay on top of customer support insights and strategies, remember to like Wow Customer Support on Facebook, and LinkedIn. Stay tuned for the continued journey into the future of customer service together!

The Secret to Managing High-Volume Content With Professional Social Media Monitoring Services

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Social Media Monitoring Services

Social media has become the most appropriate channel for businesses to engage their audience, generate brand loyalty, and create involvement. However, this enormous connectivity challenges managing a vast content volume. Being on top is no mean job, whether in user-generated posts, comments, images, videos, or audio files. This is where professional social media content moderation services have become a game-changer. Today, I will explain why investing in these services is no longer a luxury but a necessity that keeps your online presence positive.

Table of Contents

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Social Media Monitoring Services: How It Works

How Online Content Moderation Services Work

Video, Audio, and Graphics Moderation: What It Means in a Digital World Today

How to Choose the Right Online Content Moderation Partner

Leveraging Online Content Moderation to Strengthen Your Brand

Frequently Asked Questions (FAQs)

Key Takeaways

Social Media Monitoring Services: How It Works

Content has been hailed as king in this digital era, and the ways of managing it spell reputation for a brand. Irrelevant, hurtful, or poorly created content can pop up anywhere when millions engage with your brand daily on social media platforms. Statistics show that over 500 million tweets fly around daily, and over 95 million photos and videos are shared daily on Instagram alone. Trying to control an influx like this yourself is like holding the ocean back with a broom.

Why is this management so important? The damage that can be done without control is huge. A few negative comments, hate speech, or inappropriate content may mar the brand's image and scare away customers, leading to a loss of trust and credibility. Online content moderation solutions ensure your social media channels remain a safe, secure, and welcoming place for your audience, reflecting your brand values and standards.

Key Reasons to Invest in Social Media Monitoring Services:

  • Operating massive volumes of content with a high degree of efficiency
  • Safeguarding reputation from damaging or offensive content
  • Ensuring customer confidence and loyalty through the maintenance of a clean online environment
  • To meet legal requirements and community guidelines

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How Online Content Moderation Services Work

That would make more sense as to how such services work. Think of a team of people with senior AI-powered tools closely monitoring each kind of content on your channels, be it text, images, videos, or audio. This is where the delicate balance between human and automated gets the right approach towards real-time moderation of content.

Online content moderation services often work along the following lines:

  • Detection and Filtering: Advanced AI algorithms scan the content and flag those that could violate the community guidelines or brand policies. This can be anything from hate speech and bullying to explicit or inappropriate images.
  • Human Review: While AI is great for preliminary filtering, human moderators provide nuanced reviews. This combination reduces the chances of mistakes, like mistakenly flagging benign content or missing culturally specific context.
  • Action and Reporting: Based on the moderating guidelines, businesses may delete content, flag it for further review, or even escalate it to higher authorities. The detailed reports allow businesses to understand the trend and adjust their social media strategies in tandem.

That is an efficient and effective process in both ways, and numbers confirm this. According to a report by Gartner, companies that use a combination of AI tools and human moderators have a 40% increase in online content moderation accuracy and a 25% reduction in response time to online crises.

Benefits of Content Moderation Outsourcing

Outsourcing content moderation does not relate to simply handling volumes of content but to doing so with much greater effectiveness and efficiency. Having seen for myself the transformative power of content moderation outsourcing, let me tell you, its value is extraordinary.

Key benefits that come into play include:

  • Access to Experience: Professional online content moderation services have experience handling diverse content on various platforms. Their experience handling volumes in various languages and cultural contexts means that your brand is protected on every continent.
  • Scalability: As business scales, content volume increases. Through outsourced services, scaling up or down becomes seamless without the headache of hiring and training new staff.
  • Cost Efficiency: According to Deloitte, content moderation outsourcing may save up to 30% in operational expenses. When outsourcing, you don't pay for recruitment, training, infrastructure, or technology; you get access to state-of-the-art tools and resources.
  • 24/7 Monitoring: Social media never sleeps, and neither will your content moderation outsourcing provide round-the-clock monitoring, which is very important for identifying and containing potential issues before they reach scale.
  • Focus More on Core Activities: The outsourcing will enable the in-house team to focus on strategic activities related to content creation, marketing, and customer engagement, leaving heavy lifting to the experts.

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Video, Audio, and Graphics Moderation: What It Means in a Digital World Today

With the increasing trend of multimedia content, more than text moderation is needed. Businesses must be equally observant about video, audio, and graphical content. As someone deeply involved in digital marketing, I have noticed that visual and audio content often moves the dial furthest and carries the most significant risk.

  • Video and Audio Moderation: Consider this-YouTube sees over 500 hours of video content uploaded every minute, and 70% of consumers say they feel more connected to a brand through video content. But what happens when this content includes offensive language, misleading information, or inappropriate themes? That is where video and audio moderation comes into play. Professional services use automated tools and human moderators to review frame-by-frame videos and audio clips to ensure that both community standards and brand guidelines are met.
  • Graphic Moderation: Images and graphics are powerful ways of telling a story, but they can also be easily misused. One indecent image can wipe out several years of brand building. Effective graphic moderation involves filtering inappropriate images, memes, or graphics that might offend or mislead your audience.

Incorporating extensive video, audio, and graphic moderation into your social media strategy ensures that every piece of content meets your brand's standards and appeals to the targeted audience.

How to Choose the Right Online Content Moderation Partner

Selecting the right partner for social media monitoring services is crucial. Based on my experience, here are a few things to consider:

  • Experience and Competencies: A partner with proven experience handling volumes of content across various platforms is needed. Their competency should span all facets of content: text, video, audio, and graphics.
  • Technology Integration: A partner would be ideal. This partner would leverage the power of state-of-the-art AI/ML tools to detect content while combining it with human experience and judgment for correct moderation.
  • Scalability and Flexibility: The need for content may vary over time. The right partner would provide services that are scalable to the growth of one's business.
  • Comprehensive Reporting: Extensive analytics and reports may enable a thorough understanding of content trends, audience sentiment, and the overall impact of moderation on your brand.

Keep in mind that poor online content moderation costs way more than investing in a professional service. In fact, in a survey taken by Sprout Social, 59% of consumers cease to follow a brand when its feed becomes offensive or inappropriate. You really can't afford to lose your audience because of something that will be so easily managed.

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Leveraging Online Content Moderation to Strengthen Your Brand

It's not just about damage control but rather about building a robust and reliable brand. By being proactive in managing your social media platforms, you would show your audience that you really do care about their experience and well-being.

Here are some ways to work online content moderation to your advantage:

  • Establish Clear Community Guidelines: Clearly define what types of content are and aren't permitted on your site. Let all users have access to these guidelines.
  • Encourage Positive Engagement: Moderate to remove the bad and promote the good. Drawing attention and rewarding positive interactions builds a healthy community.
  • Be Transparent: When you remove or flag content, explain why. This helps your audience build trust in you and understand your brand's values.
  • Trendwatch: You monitor emerging trends via moderation data to inform content strategy. That may be a proactive measure for you to stay ahead of any issues that arise.

Frequently Asked Questions (FAQs)

1. What are social media monitoring services?

Social media monitoring services involve tools and human analysis to monitor and manage every piece of content published on your brand's social media platforms. This ranges from filtration to remove inappropriate, offensive, or harmful content to maintaining your brand's reputation and giving your audience the best experience.

2. Why should I invest in online content moderation services?

It helps invest in online content moderation services to protect your brand from reputational damage because of inappropriate content. It assists in complying with the requirements of laws and community guidelines, builds customer trust, and allows your business to pay more attention to its core activities by outsourcing complex moderation jobs.

3. What is video, audio, and graphic moderation?

Video, audio, and graphic moderation uses automated tools and human moderators to review the content frame by frame for inappropriate or offensive material. This will ensure that all multimedia content forms meet the community standards and your brand's guidelines for a safe and engaging online environment.

Key Takeaways

As we wrap up our tour on managing high-volume content with professional social media monitoring services, it goes without saying that the services deal with protecting your brand's good name, gaining customer confidence, and keeping the online surroundings clean. Here are three key takeaways to consider:

  • Unleash Professional Services: Outsourcing content moderation ensures that the associated complexity of monitoring and moderating a high volume across multiple channels is managed seamlessly and professionally, keeping your brand protected at all times.
  • Improve Accuracy in Content with Technology: Precise real-time content moderation, combining AI with human online content moderation skills, is imperative to sustain a positive brand image and customer loyalty.
  • Amplify Brand Engagement: Invest in the removal of injurious content and encourage positivity-a symphony that will bring a healthy, engaged online community and, in effect, build your brand.

We have discussed investments in social media monitoring services, outsourcing, and the critical role of content moderation, which is complexly needed to manage every form of multimedia. We want to hear from you: Please continue this conversation with your thoughts and experiences in the comments below or via our social media pages.

Want to stay updated with valuable insights on customer support, strategies, and so much more? Check out our social media accounts: Facebook, Instagram, and Linkedin. Continue being part of our community as we explore new ways to raise customer experience and drive brand success!

Social Media Monitoring Services and Tools: Factors to Consider!

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Social Media Monitoring Services

Social media monitoring services and tools are crucial in managing overwhelming information on social media platforms. They are essential for effectively handling hoaxes, rumors, false narratives, and the reactions of millions of users.

The challenges presented by social media necessitate efficient management. The blog highlights the need for social media content moderation tools to navigate the vast stream of information and the consequences of misinformation spreading rapidly.

Who Benefits From Social Media Monitoring Tools?

1. Marketers

Marketers can utilize social media data to gain valuable insights into consumer perceptions of their brand, products, and services. By monitoring social media platforms, they can gauge the sentiment surrounding their brand in the public sphere, helping them understand how their target audience perceives them. Additionally, analyzing social media data enables marketers to identify emerging trends and topics of interest to their target audience, allowing them to stay relevant and tailor their strategies accordingly.

Furthermore, monitoring social media provides an opportunity to evaluate the effectiveness of marketing campaigns and make necessary adjustments, optimizing their strategy for better results. Ultimately, leveraging social media data empowers marketers to inform and improve their marketing strategies, enhancing customer engagement and driving business success.

2. Communicators

Communicators play a vital role in monitoring and managing brand reputation in real-time, utilizing social media data to identify and address potential issues or crises promptly. They actively engage with the audience, responding to customer feedback and concerns, ensuring a positive brand experience.

By tracking the reach and impact of their messaging and communications, communicators gain valuable insights to refine their strategies and improve engagement. Social media insights are helpful for communicators to enhance their communication strategies, allowing them to deliver impactful messages and foster stronger audience connections.

3. Business Owners

For business owners, leveraging social media data offers valuable advantages. They can track and evaluate customer reactions to new product launches, gauging the success and making informed decisions based on feedback. Business owners can maintain customer satisfaction and loyalty by identifying areas of improvement and promptly addressing customer concerns or complaints. Social media data also provide insights into consumer preferences and trends in their industry, enabling owners to align their offerings accordingly.

Moreover, monitoring competitor activities and gathering intelligence through social media data empowers business owners to make strategic decisions. Finally, utilizing social media data helps identify product development and innovation opportunities, stay ahead in the market, and meet evolving customer demands.

4. Government/Military Organizations

Government and military organizations can leverage social media data to gain insights and make informed decisions. They can analyze public sentiment towards government policies, initiatives, or actions, helping them understand the public's perception and make necessary adjustments. Social media monitoring also allows them to track public opinion on national security and defense matters, providing crucial insights for decision-making.

By tracking narratives related to adversaries, these organizations can promptly identify potential threats or risks. Additionally, social media data helps evaluate the effectiveness of public communication campaigns, enabling them to refine strategies for better engagement. Moreover, utilizing social media data informs policy-making and supports counter-disinformation efforts, empowering these organizations to make evidence-based decisions and enhance public trust.

These social media monitoring services and tools have a tangible impact on understanding public perception and competitor analysis. They show how organizations can effectively leverage social media data to inform their strategies.

Key Features and Functionalities

Social media content moderation tools offer vital features and functionalities. They help manage information overload by detecting hoaxes, rumors, and false narratives, allowing organizations to address misinformation promptly. These services and tools enable users to monitor trends and conversations by searching for popular hashtags and uncovering networks of people discussing specific topics. Tracking media origins, such as identifying the source of videos or pictures, helps verify the authenticity of the content and understand its spread.

Things to Consider While Selecting the Right Tool

Choosing the appropriate social media monitoring services and tools requires careful consideration. Organizations need to:

  • Use cases: Identify their specific use cases, such as receiving alert notifications, conducting network analysis, or searching historical data.
  • Target Audience: Define their target audience, considering geographical, demographic, and psychographic factors.
  • Platforms: Evaluate available platforms, from mainstream social media networks like Twitter and Facebook to anonymous image boards or even the dark web.

Things to Compare While Picking the Correct Tool

1. Ease of Use

Evaluate the social media monitoring tool's user interface and overall usability. Better consider how intuitive and user-friendly the tool is for technical and non-technical users. Additionally, look for easy navigation, clear instructions, and a streamlined workflow to ensure efficient usage.

2. Learning Curve

Assess the learning curve associated with the tool. You should determine the training or expertise required to use and navigate the tool effectively. Also, consider whether the tool provides resources such as tutorials, documentation, or customer support to aid in the learning process.

3. Scalability for Multiple Departments

Determine whether the tool can accommodate the needs of multiple departments or users within the organization. Please consider factors such as user permissions, collaboration features, and the ability to handle a large volume of data from various sources. Ensure that the tool supports the scalability requirements of the organization as it grows and expands.

4. Customizable Reports and Dashboards

Evaluate the availability and flexibility of customizable reports and dashboards. Secondly, assess whether the tool allows users to tailor reports and visualizations to meet their requirements. Also, consider the range of data visualization options, filtering capabilities, and the ability to export or share reports with stakeholders.

By considering these evaluation factors, organizations can choose a social media monitoring service and tools that align with their usability, scalability, and reporting needs, ultimately maximizing the value and effectiveness of the tool for their specific requirements.

Maximizing The Value

To fully benefit from social media content moderation tools, organizations should recognize the vital role of skilled analysts and experts in interpreting the data. These professionals can ask the right questions and derive meaningful insights from the collected information. Organizations can utilize the data to create actionable insights and drive strategic decision-making across various departments. Follow best practices for integrating social media monitoring services and tools into organizational workflows, ensuring optimal utilization and seamless integration with existing processes.

Conclusion

In conclusion, social media monitoring services and tools offer a range of benefits and applications for organizations across different sectors. Effectively managing social media data empowers businesses and institutions to understand public sentiment, monitor competitors, and make informed decisions. By embracing these tools, organizations can harness the power of social media to drive success in the dynamic digital landscape.

Get tailored social media content moderation to meet your specific business requirements from Wow customer support experts. Experience top-notch services now.

This blog is inspired by the video: "Social Media Monitoring Tools" by "NATO StratCom COE."

13 Reasons Why Social Media Moderation is Important

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13 Reasons Why Social Media Moderation is Important

Social media today plays an essential role in how a brand is perceived. It provides a platform for businesses to communicate with their audience. It also provides a means for the customers to give feedback and share information. All this has led to social media moderation becoming a significant aspect of management. Companies that want to ensure their brand image is consistently in line with their vision are actively investing in professional content moderation services.

Does Your Business Need Content Moderation Services?

If you still think that social media moderation is irrelevant to you, think again. Social media is a lot about user-generated content. Whether tweeting a link to a blog on Twitter, Instagram stories containing videos, or reviews sharing on Facebook, the users create most of the content.

When you have a social media presence for your business, the whole point is to drive user engagement. User engagement is about encouraging your audience to leave comments, enter into discussions, give feedback, ask questions, and exchange information. This can be very beneficial for a business because it keeps the brand relevant to the target audience.

But herein lies the problem. When some misuse the platform you have created for your business, the same platform can become unsafe for everybody else. And the social media space is full of miscreants. Some of the content these miscreants share could be relatively harmless, such as sharing misleading information to fool people. However, it could also be something sinister such as perpetrating an illegal activity or trying to trick money.

You must ensure that the platform you create to generate awareness about your business is safe and trusted. Thus, online content moderation becomes almost indispensable.

Reasons Why You Need Social Media Content Moderation

Below are some reasons why content moderation is essential for your business.

  • Any content that intervenes with what your brand stands for can damage your brand image. Content in text, photos, and videos needs to be actively monitored. And actions need to be taken to remove/respond to harmful content.
  • Contrary to popular belief, content moderation cannot be fully automated. You need a combination of automated filters and manual clean-up to ensure all aspects of moderation are taken care of. Thus, professional services are the way to go.
  • To drive user engagement, you need to provide your users with a platform they can trust. A forum with a lot of spam can discourage users from engaging.
  • As a business, it is essential to maintain a positive online reputation. Moderation of online content can ensure that harmful content, such as a complaint, can be appropriately responded to promptly.
  • With many user engagements, the daily user-generated content is high. Going through all the content and identifying problem areas is neither an easy job nor a quick one. Professional online content moderation can do this for you.
  • By having an active platform moderation, you provide your users with an online environment that cultivates freedom of speech and welcomes different opinions while still being safe and secure.
  • Having misleading or unverified information and fraudulent claims can compromise the trust you wish to develop for your business. Content moderation can help you tackle this.
  • You control the information on your platform through efficient social media monitoring services. This enables to maintain of the quality and standards of user engagement.
  • Different countries can have other laws and regulations about content that is considered illegal. If you have an international online presence, having professional services can keep your business out of unwanted trouble.
  • You can check and remove any content with illegal activities, such as abetting terrorism or child pornography, in time.
  • Completely outsourcing the services for online content moderation can help you save costs, time, and effort in the long run.
  • With accurate moderation, you can form and maintain a good relationship with your customers and eventually increase your customer base.
  • A professional service can ensure 24X7 content moderation, ensuring no gaps.

Social Media Monitoring Services vs. Moderation Services

Monitoring and moderation of social media content are two important aspects of social media management. While they look very similar from the outside, there is a slight difference between them.

Monitoring services are actively tuning into online activity. It does not involve any control over content. Under moderation services, you can have unwanted content removed. For example, you can make a negative review under monitoring. You can respond to a negative comment or remove it altogether.

Finding Social Media Moderation Services That Work

The first step to ensuring that you get total value from the services you are paying for is understanding your goals. What kind of content do you need to monitor and moderate? What is acceptable and what is not in your line of business? After asking yourself these questions, you can outsource the services to a reliable service provider who can understand your goals and work towards providing a safe environment for your users.

WOW provides efficient Content Moderation Services in line with your goals and the rules you set up for your platform. Social media moderation services can also be extended to data collection and analysis so that you get better insights into your audience’s online behavior.

This can significantly impact how you proceed with your promotion strategies. We provide a holistic approach to content moderation that safeguards the users’ right to freedom of speech while protecting your business goals.