Social Media Moderation is no longer a value addition to your social media account; it has become a necessity. After all, the reputation of your business is at stake! With each business relying on the digital platform for connecting with their customers and driving sales, what content is available on these platforms can make a huge difference to your brand image.
Content Moderation can look like a simple task from the outside. But it takes considerable time and effort to have an efficient moderation system in place. Hence, only the reliable professionals handle this service who have experience and expertise in online content moderation. However, choosing the right people for online content moderation is as important as the moderation itself.
How to Choose a Company That Provides Content Moderation Services Effectively?
Finding the perfect company that can handle social media content moderation for you is the first step to achieve a safe and trusted online platform for your customers. There are a lot of content moderation service providers in the market. What you need is to choose one that best fits your business needs. Below are the three things you need to look at for selecting the company that best suits your requirements.
1. Check if the company you are hiring has a good focus on content moderation services.
The first and foremost thing you need to consider is whether the company has enough experience in handling content moderation services. Also, the company needs to have a proper focus to ensure seamless and efficient moderation. This demonstrates by their policies in ensuring quality services. Generally, companies that have a good and robust training model for their agents are a good choice.
A thing to look out for is whether the company has dedicated staff for social media content moderation. Since this work requires a special skill set, people who are hired and trained specifically for this work are more likely to do an efficient job.
2. Make sure you know your business requirements well.
It is very important to know what specific services you need in the social media content moderation for your business’ platforms. On a wider level, you need to know answers to the below questions:
- What kind of content do you need to be moderated? (For example – comments, posts, blogs, etc.)
- How many platforms do you need to be moderated? (For example – community pages, social media accounts, etc.)
- What is the volume of user generated content that is posted on your online platforms?
Ideally, you need a company that seeks answers to these pertinent questions and then works towards providing you with the best solution for all your needs.
Also, a good thing to look at is a company that provides you a scalable solution. As your platform becomes a trusted place, user engagement, and thus user generated content on the platforms will increase. Thus a model that can be quickly ramped up to help you keep up with the incoming volume should be your focus.
3. Check the moderation methods that the company has experience in.
Many companies rely on AI software for content moderation. While this works to a certain extent, it is not a foolproof system. Apart from automated moderation, there is also a method called Pre-moderation, where the content submitted by the users is checked by the moderators before it is allowed to be displayed on the online platform.
Similarly, Post-moderation is when the content is immediately posted when the users submit it; The moderators then review to check for anything that does not comply with the regulations. There is also a reactive method of moderation where users report when they find that the content is not appropriate and the moderators take action accordingly.
By understanding the kind of moderation that you need, you should then check to see whether the company you are hiring has adequate experience or proven experience in it. What you need is a company who provides resources trained in manual social media content moderation. Depending on the type of user generated content you receive, a combination of software-based and manual services can work well for you.
Other Considerations while looking for Social Media Content Monitoring Company
Very Low Pricing: You obviously want services that do not burn a hole in your pockets. But remember that a service that is too cheap might not always provide the best quality. You need to find a company that has a demonstrated capability to provide quality at affordable prices.
Data privacy regulations: Also, remember that every country has its own laws and regulations for data privacy and protection. The people you hire for content moderation should be able to quickly adjust and adapt to the concerned policies and adhere to the guidelines associated with data privacy and security.
Effective Social Media Content Moderation Made Easy
Social Media Moderation is an indispensable aspect of having a digital presence in the market. Through effective Content Moderation Services, you can help build your brand’s reputation and create a healthy communication channel for your customers.
WOW Customer Support comes with proven expertise in the field of Online Content Moderation. We have a well-trained staff that can efficiently handle the moderation services for you. We are dedicated to providing effective solutions that work in line with your business goals.