If you think that you need Content Moderation Services for the social media pages of your business, you are thinking in the right direction. Digital platforms are evolving and users content generation on these platforms is increasing. But due to the relative anonymity that such platforms provide, spammers and negative social elements are also on the rise. This calls for stringent social media moderation so that the platforms become a safe and trusted place.
Choosing the right people for Content Moderation Services
Getting the right people for social media moderation services is as important as the moderation itself. Since content moderation can be a very sensitive matter, it needs to be handled accordingly. There are also considerations about the laws and regulations regarding what is illegal, the data privacy of the users, and their freedom of speech. Hence, content moderation needs to be handled professionally and within permissible boundaries.
There are a lot of content moderation companies in the market. The moderation services packages that these companies provide competitive priving.. And all companies promise to provide excellent and efficient services. This can leave businesses like yourself confused. How do you choose the best fit for your requirements?
The answer isn’t simple or straightforward. However, knowing your own business goals and setting the correct expectations is the first step in making the right decision.
Decisions to make while hiring Social Media Monitoring Services
It is always best to go into a hiring contract well-prepared. It helps you understand your own requirements better and also helps you convey to the moderation company what you need in a better way.
Understand what kind of user generating content will be covered under content moderation. Users post content in the form of pictures, videos, and text. This content can be a powerful tool to gain insights into user behavior, trends, opinions, feedback, etc. The patterns that image from the user generating content can be used to provide better products and services to the customers and also for planning efficient marketing strategies. At the same time, any negative content should be handled accordingly and removed if found objectionable or out of what can be described as healthy criticism.
Below are the primary decisions you need to make while hiring a company for online content moderation.
Decide if you want monitoring or moderation of user generated content.
Monitoring and moderation are two different things when it comes to online content. While monitoring content to get an understanding of user behavior online, moderation is a more effective and slightly intrusive way to keep a constant eye on the content. Under content moderation, user generated content that is found to be objectionable can be removed, the poster can be issued a warning, or prohibited from posting again if they repeat the act.
Decide how many accounts/pages need moderation.
A major decision before you engage a company for social media moderation services is to know how many accounts you need to moderate. It depends on your target audience and which platforms they prefer for engagement with your business. It also depends on your vision to expand the target audience and try out new platforms.
Decide on the rules of moderation suitable to your digital platform.
It is important to define what to allow on your platforms and what to remove immediately. There can be a fine line between healthy criticism and offensive content. The better you define what is permissible, the efficiency and efficacy of content moderation would be better.
Decide on the reporting format and frequency.
It is best to know what details you expect in the report on content moderation and how often you expect it. If you wish to collect data on user behavior and identify patterns, this becomes a very important consideration.
Think about scalability.
When you make your online platform a safe and trusted place, you can expect a rise in user engagement. This means more user generated content which in turn means more work for the content moderators. When you choose to hire professionals for content moderation, you should know whether they have flexible plans and scalable solutions to cope up with increased volumes of content.
Decide on what kind of moderation you need.
There are various stages at which content moderation takes place. When users post content, the moderation can occur before or after the post update on the online platform. Also, there is a reactive method of moderation where the moderators are called to attention by other users by flagging content they find inappropriate or irrelevant. Depending on the nature of the content that users post, you need to see which moderation stage, or a combination of them, works best for you.
Online Content Moderation – A Necessity
It would not be an overstatement that content moderation has become an absolute necessity. An online platform, not duly moderated, can soon become a vulnerable place prone to misuse that can be misleading or even harmful to your users.
If you are looking for reliable Content Moderation Services, WOW can provide you custom made services. We have an excellent team who can work remotely to monitor and moderate your content round the clock. Our dedicated resources for Social Media Moderation can help your business maintain a good reputation and brand image.