October 2021 - WOW Customer Support

10 Promising Trends in Content Moderation Services Your Business Shouldn’t Ignore

October 25, 2021September 6, 2022

Building brand recognition involves developing the trust in the minds of your target audience. One of the most effective ways to build that trust over time is through user-generated content. According to recent statistics, customers say that user-generated content is 35% more memorable and 50% more trustworthy than other media types.

However, publishing appropriate user-generated content can be tricky because you need to figure out how to ensure that your brand portrays a positive image. In addition, simply relying on user-generated content could hurt your business because, without moderation, it's inevitable for some content to be viewed as offensive or harmful.

To meet all your content publishing requirements, it's essential to leverage the right form of content moderation services. If you're planning to start moderating your content or enhance your existing system, the following content moderation trends can point you in the right direction.

Ten content moderation trends you can't miss

1. Working with multi-skilled content moderators

Content moderation goes beyond understanding the fundamental characteristics of a brand. It involves going through hundreds, if not thousands, of content that may seem unnecessary, pointless, or harmful. For this reason, an increasing number of online platforms have started working with multi-skilled moderators who can -

Commit to global standards, have expertise on regional dialects and local culture
Have an open mind to accept views and opinions of others
Respect the rules for developing content for your brand, and,
Replace ineffective content with more valuable alternatives.

2. Adopting a hybrid approach that includes technology and humans

While AI and machine learning can predict different trends regarding the likes and dislikes of your target audience, you still need human judgment to improve your content. The most reliable and effective content moderation services focus on combining the power of technology and humans to boost the quality of user-generated content. While human judgment is essential in developing innovative content, AI can prove effective in discovering trends that could negatively impact your content.

3. Managing content quality

Public reviews play a crucial role in content filtering choices. Moderating content requires an all-encompassing action plan to efficiently identify and correct errors in your content that may invite negative remarks from prospective customers. Therefore, it has become a must to hire content moderators who can quickly identify these errors, set up effective control programs, and develop excellent content that upholds your brand's reputation.

4. Following real-world policies

Sometimes, content developers are so engrossed in conveying their personal opinions through their work that the content may adversely affect the brand. However, content moderation services can rectify such errors by adhering to real-world policies to avoid content that may be sensitive towards political viewpoints or hurt religious sentiments. In addition, content moderations need to constantly update themselves with the latest policies and implement the same in their work to avoid controversies that may impair your brand's reputation.

5. Eliminating offensive and objectionable content

Insensitive remarks or cruel statements are a strict no-no as they can provoke a section of your audience to go against your brand. Any responsible content moderator should guide you in understanding the laws and provisions against hate speeches.

Your content doesn't include the words or phrases that may start a chaotic situation among different communities. They are well aware of defensive languages that can make your content impactful without hurting anyone's sentiments.

6. Prioritizing the safety and privacy of your audience

One of the growing trends in content moderation is forming a special team for monitoring and filtering content that doesn't necessarily follow the norms of content moderation policies against privacy violations.

Cybersecurity threats such as malware, data breaches, and identity theft are increasing concerns for online users. As a result, it's necessary to ensure that the content you publish doesn't compromise the privacy or safety of your audience. Safeguarding the identity and personal information of your users needs to rank high on your priority list.

7. Avoiding false information

Companies are now more conscious than ever about cross-checking the information they publish. But, with trolls waiting for the smallest gap to bash your brand online, you can't afford to give them any breathing room. And the best way to shut them down is by checking the authenticity of your content.

Develop a content moderation system that follows a strict list of policies and prohibits spreading false information, misrepresentation, or fake news. Even the smallest of mistakes can blow up your brand's reputation because of posts made viral by trolls.

8. Increasing transparency

It's high time for your online platform to create and publish a transparency report if you don't have one yet. This report includes the moderation rules you implement on your platform, which helps to inform users about what they can and cannot publish. The biggest social media platforms all provide transparency reports about how they handle private information, copyrights, protection of intellectual property, and data requests.

9. Handling machine-generated and spam content

AI's machine-generated content is now becoming more sophisticated than ever. The primary drawback of this system is that it may lead to the dissemination of malicious information, thus degrading your audience's experience and, in turn, denting your brand's reputation. Individuals or organizations with ill intentions can create multiple accounts on your platform and publish spam content in bulk. Boosting the security of your site and finding unique solutions to the moderation of this kind of content are imperative to provide the best user experience.

10. Developing a localized approach

It's important to remember that each country has its own regional, cultural, and socio-political nuances. If your website attracts an international audience, you need to take this into account to cater to their content needs. Simply outsourcing content moderation services to the first company you find online may not yield the best results. It's better to work with a company with multiple regional and local hubs so you can create an effective location-based strategy.

The future of the content moderation industry

There is no denying that AI controls the advertisements and posts that we see on our social media feed every day. A lot of content that we come across are not what we would like to see, but they pop up on our feed anyway. What if your e-commerce brand mistakenly posts something that your target audience doesn't like, even if you have no intention of stirring up controversy? Such a situation can wreak havoc on your brand.

Since it's becoming a challenge to handle machine-generated content, the best way to counter this problem is to rely on content moderation. It can effectively eliminate content that may hurt your viewers' sentiments or create a divide among your audience. It's reasonable to assume the continuous growth of content moderation for as long as the e-commerce industry and social media platforms exist.

Keeping up with the latest trends in content moderation requires a significant time investment. Still, it holds the key to developing the best strategy for monitoring and filtering the content you publish online. If you want to work with the leading content moderation service provider, feel free to get in touch with Wow Customer Support. We have a team of experienced professionals who can offer 24/7 services to help you monitor your social media page, e-commerce website, blog, or forum.

Allow us to review your existing content, analyze future posts, and ensure that every content you publish helps you increase leads and conversions. Also, don't forget to like, share, and comment on our blog.

Your Guide to Omnichannel Customer Service: Connect with Your Customer at Every Touch Point

October 25, 2021September 6, 2022

From texting apps, social media channels to video chats and emails, the way we communicate has become accessible and seamless. Consumers expect the same level of communication efficiency with businesses as well. There are various interactions that companies have to manage throughout the sales and purchase cycle. It includes answering emails, calls, chats, social media messages, etc., promptly.

To be a successful brand in the market, you have to be available for your customers at all times. It implies going beyond conventional means of communication and choosing the most convenient platform for interaction. Although the multi-channel approach works great for customers, it can be challenging to maintain consistency for brands. It is where omnichannel customer service plays a pivotal role.

Mapping The Modern Customer Journey

The way customers shop has changed significantly, and so are their expectations from the brand. Though their purchase journey isn't predictable, customers expect you to cater to their needs on their preferred channels. They expect connected experiences irrespective of the channels that they use. Slight friction or a broken conversation might stop them from buying your products and services.

But, How to create this seamless experience? In this detailed article, I will discuss actionable tips to assist you in delivering a seamless customer experience.

Empower customers with self-service options

76% of the customers try to solve issues on their end before contacting customer support.

One of the best ways to empower your customers with self-service options is through chatbots or automated text messaging. Your company may have an FAQ (frequently asked questions) section on your website, but that's about as far as it goes.

Customers may be used to getting their answers fast through Google search or Wikipedia, so why not set up a chatbot program with an FAQ feature? Customers can ask questions and get an instant response. Moreover, brands can embed informational articles in email autoresponders.

Integrate AI

Approximately 73% of customers consider live chat the most satisfactory communication medium to interact with brands.

The future of customer support service is personalized. Technology has made it possible to deliver a tailored experience across every channel, even if that means engaging with your customers through an automated chatbot or voice-activated assistant rather than an actual human being.

AI can help you achieve this goal by learning what each customer wants and how they like to communicate. AI integrated chatbots can help your business improve customer satisfaction by delivering a more personalized experience.

Provide a smooth transition between AI to agent

69% of global customers prefer brands that offer proactive and seamless services and notifications.

For example, if your customer wants to hold a conversation with you instead of typing out their issues. This is especially important in retail and banking industries, where customers want to speak face-to-face when dealing with sensitive information. And, this means an agent needs to step in at the right time, on the right platform.

Make sure the transition is smooth, and they can switch over to phone or video chat without any hassle. Meanwhile, ensure the customer background from the chatbot is transferred on time to the agent with all the information in hand.

Use data intelligence to enhance customer experience

One-third of the consumers say that they are considering switching to another brand after one bad customer experience.

It is crucial to learn about your customers today. This data will provide insight into what they want, how they want it, and where they are looking for information. It can give you the competitive advantage in delivering a positive experience with your business from start to finish. Your agents and chatbot can utilize this information and provide quick customer support across channels effectively.

Empower agents to focus on what's important!

Let your agents focus on important customer interactions while you can automate the rest. Centralize your customer information to ensure your agent doesn't have to worry about the background work but focuses on what they need to do best - help your customers.

It's also time to automate common service requests to simplify and quicken the response time. This will help your agents focus on areas that require human intervention and deliver a personalized experience to each customer.

Communicate on social media channels

48% of consumers expect to get a reply from brands on social media within 24 hours

You can quickly respond to customer issues and interact with them while generating new business by monitoring your social media channel. But this doesn't mean that every message is a chance for revenue: You need to set up filters, so you don't get bogged down in the noise of other messages.

An example of responding to a customer on social media is asking for suggestions or recommendations. You can also use the channel as your way in with these people and create an opportunity for them to interact with your brand and ultimately buy from you.

Offer round-the-clock support

In today's hyperconnected world, customers expect to be able to reach you anytime and anywhere. If they can't contact your business 24/7 via a traditional phone line or chat interface, the chances are good that they'll turn to social media instead. That might seem like a great way to vent their frustration – but it's also one of the worst ways to cultivate a good relationship with your customer.

When you're ready to go above and beyond what your competitors are offering, it's time to turn on the "24/7" light. Offering round-the-clock customer support service is a great way to prevent your customers from going elsewhere. Customers who need immediate service will be impressed by how fast they can get in touch with your company – and they'll be more likely to return the next time.

Get a 360-degree view of your customers

More than 35% of customers expect to connect with the same customer support service representative on various channels.

Omnichannel customer service is more than just talking to your customers on social media and over the phone. It's also about knowing where they are online and what they do there so that you can engage with them in a personal way at every touchpoint — whether it's across their preferred channels or not.

For example, if you see many Tweets coming from a specific location, research that area and find out what's going on. Perhaps there was an event recently, or the local economy is doing well — whatever it may be, connect with your customer to let them know they are in the limelight.

Assign the right people for the task

83% of customers believe that they feel more loyal towards a brand that resolves their complaints timely.

When your employees are equipped with the right knowledge, tools, and training to engage customers from different channels, you'll have a 360-degree view of their customer journey. Gather data from all sources so everyone on the desk can be as consistent as possible when delivering amazing service across every channel.

Moreover, if you don't have the budget to set up an internal customer support service, you can consider outsourced customer service. Wow, customer support is an efficient customer support outsourcing agency that will be available for your customer 24x7.

Wrapping Up

Modern customers are not easy to please, so brands have to go the extra mile to be available at all times. You have to learn everything you can about the customers to provide them with value and impact. Moreover, you should share the information you collect across the channel uniformly to create a panoramic view. Your multiple-point solutions should have a unified approach to provide seamless engagement.

Top 10 Call Center Trends That Will Make an Impact in 2021 and Beyond

October 25, 2021September 14, 2022

With the rise in digitalization and globalization, the call centre industry is changing rapidly. As a result, there are many new trends in customer support that companies should be aware of. This blog post will discuss some of the top trends associated with inbound call center services to help you stay on top of your game.

The Importance of Cloud-Based Call Center Solutions

Cloud-based call support services are increasingly popular with entrepreneurs for their customer support services. Cloud providers offer a more secure and cost-effective solution than traditional onsite or hosted options, resulting in the rise of cloud-based centers worldwide. This means that organizations will be able to continue investing in other aspects of their business without disruption.

The most notable trend in inbound call centers will be expanding AI-powered customer service solutions, which have become increasingly popular with companies. These new technologies allow managers to focus more on providing personalized and high-quality customer service instead of repetitive tasks such as fielding common questions or complaints.

With these trends continuing through 2020, there will likely be a shift towards increased automation in the space, entrepreneurs using AI and machine learning to power their customer service needs. In 2021, we also expect to see an increasing number of global organizations enter into agreements as they broaden their customer bases.

Increasing Priority of Data Security in Call Centers

Data security is a top priority in the call center service industry. Small businesses and enterprises are increasingly aware of the risks that customer data can face from hackers, malicious software, or human error. These threats have increased demand for secure and reliable solutions like virtualization platforms and cloud-based services, which offer customers greater protection over their data.

Data protection compliance, customer privacy, and the safety of personal information have become a top concern for call centers across all industries as their operations continue to grow globally. It is not just the customers who are demanding these services. The industry itself has adopted new data security requirements to meet growing global demands and comply with government regulations.

Entrepreneurs are also becoming more aware of the importance of protecting business data. Organizations are now beginning to shift from a dependency on third-party providers for solutions like customer relationship management (CRM) and CRM integration, and other application services to taking responsibility themselves to ensure that they can maintain full control over their data.

Data Analytics in Call Center Solutions

Data analytics is a powerful tool that can help companies with customer service. It has the power to track and predict changes in call volume, performance metrics, response times, and more. Data analytics also helps entrepreneurs improve their customer experience by providing better self-service options for customers who want it or need it.

One of the trends we are seeing is that call centers are integrating data analytics with AI, machine learning, and other technologies as part of their customer support services.

One goal is to reduce contact center costs and improve service to customers. This can be done in many different ways. For example, intelligent routing, offers, and ions help managers focus on the right customers or improving decision-making processes by analyzing past decisions to make better ones.

Omnichannel Communication

Omnichannel communication is a new concept that has been on the rise in recent years. The term itself implies cross-channel presence and accessibility, such as chatting with your customer while they are browsing your website or taking advantage of voice recognition technology when making phone calls.

Omnichannel communication is becoming more popular because it is a great way to stay connected with your customers. This inbound call center is coming from a need for customers to have easy access to all channels of contact at any time and because it provides more opportunities for sales.

Adoption of Recall Technology in Call Centers

The growing adoption of recall technology in call centers will be one of the top ten trends impacting the industry. When a customer has an issue with their order or needs to cancel, these systems help manage those conversations. Having this capability can reduce costs and increase efficiency by not having to go through cumbersome processes that were previously manual.

Social Media Management in Call Center

Social media management is an important task for call centers to get a leg up on the competition. More than 50% of customers use social media as their primary way to interact with companies, so your customer service team must have at least some talent in this area.

This is an important trend for inbound call centers, as it better serves customers in meaningful and relevant ways. The more time you spend on social media, the quicker you will be able to identify trends in customer sentiment and provide quick responses.

Optimization of Call Center Workforce

It is essential to optimize the call center workforce to deliver a high level of customer service at a low cost while still leveraging technology for efficiency.

Call centers are being forced to change how they operate as digital technologies, such as AI-powered chatbots and social media tools, continue to evolve. The customer experience will be at the forefront of call center design in 2021. For example:

Customers prefer voice interaction over text for routine tasks (e.g., account balance)

Customers expect the same level of service and speed regardless of channel (e.g., email to chatbot, voice, or text).

The call center workforce will increase in 2021 as companies strive for customer satisfaction with a high level of personalization and customization. Entrepreneurs need to leverage call center services that offer:

Immersive virtual reality experiences that mimic face-to-face interactions
A customer-centric workforce with personalized approaches and scripts.

A Shift To Remote Working Environment

Customer support managers are no longer confined to their desks. As they work with customers across the globe, a shift in the working environment is taking place now more than ever before. Many of these outsource inbound call center trends, such as remote-working and employees picking up shifts for other callers, fall under the umbrella of flexible staffing models.

Some companies have adopted a 100% distributed model with agents working from anywhere they like. Others still maintain an office but require employees to work remotely only sometimes or as needed during non-peak hours. This shift has been driven by several different factors, including the need to save on office space and better use employees' skills.

Implementation of Self-Service Tools In Call Centers

Call center customers are now more knowledgeable and aware of the available self-service options. As a result, they're spending less time on the phone with customer service representatives to resolve their issues. This has created an opportunity for customer support managers to work smarter by using new tools that increase efficiencies in ways not possible before.

Customer Satisfaction Measurement

Customer satisfaction measurement is crucial for call centers and contact centers. These days, you can't just measure it on a customer service questionnaire alone because customers are changing what they expect from the business interactions that they have with vendors. Customer satisfaction measurement is also important for a call center because it has an impact on the way that phone calls influence customers.

Conclusion

Providing excellent customer support services has become more important than ever, with customers becoming more demanding. 54% of global consumers say that they have higher customer support expectations than a year ago.

But with entrepreneurs, especially small business owners juggling various tasks, it becomes difficult to focus on customer service efficiently. This is why small businesses owners and big conglomerates should consider their customer service. If you are looking for customer support, then get in touch with Wow Customer Support. We can provide a highly-reliable remote workforce at a cost-effective price. Save costs up to 60% with us. Let us know what you think of the new-age call center landscape in the comment section below.

UG Content Moderation: A Guide To Moderating Users’ Content To Make Your Brand’s Social Media Presence Top-Grade

October 13, 2021September 14, 2022

UG Content Moderation A Guide To Moderating Users Content To Make Your Brands Social Media Presence copy

The online world works with a huge amount of content daily, and content moderation is of utmost importance. As many users have started generating and posting content online in audio, video, image, and text, content moderation has become the need of the hour. Primarily, as brands use the content generated by the users as a part of marketing campaigns, regular inspection helps maintain the brand value.

User-generated content moderation or UG content moderation is the process by which the content uploaded by the users is reviewed to see if they abide by certain internet rules. A license to share posts on social media does not mean that any content is acceptable. A lot of what people share is purely illegal, insulting, and inappropriate. These have to be monitored before they cause disrespect to brands or specific groups.

Is User-Generated Content Important?

User-generated content can be a great way to speak out loud about your brand without actually doing any real work. Much of the work is done by the users who post reviews or testimonials of the brand, which can be used for marketing campaigns. Implementing UGC can be beneficial in the following ways.

Attract new users: A section of the audience is hard to reach and may not be convinced by the regular ads or banners. But they might get influenced by users on social media who are known for their authentic content. If these influencers support your brand, your job is done. They build content that finds a way to new customers.

Make Optimum Use Of UGC With Social Media Moderation

Social media content moderation puts the brand in a place where you are safe enough to be exposed to consumers devoid of any inapt content in your pages. The process includes supervising users' images, text, video, and audio to eliminate toxic terms or comments. Let us see how the statistics of user-generated content looks like. This gives a picture of how many videos, images, etc. are shared on social media in a single day.

Twitter: 500 million tweets
Facebook: 350 million photos
Snapchat: 5 billion snaps
Instagram: 95 million photos and videos
YouTube: 500 hours of video uploaded every minute

This data stresses the need to monitor user content regularly. Here is how social media content moderation can be of help.

Understand The Customers

Going through the user content can assist in understanding if there is a general pattern that is followed unknowingly. In addition, content with certain attitudes towards the brand can be highlighted and kept for reference in the future. This can aid in taking actions that improve your brand, thus changing the overall opinions of users to work in your favor.

Up The Quality Of Brand Campaigns

Marketing campaigns that include user-generated content are found to penetrate more into the audience. A well-planned moderation by content moderation services can better the quality of movements without any negative impact on your brand's reputation.

The method you adopt for moderation must be scalable so that there is enough knowledge to review the content irrespective of whether they are images, videos, or anything else.

Better Online Visibility

Research shows that 25% of the search result pages of large brands are from UGC links. This shows the importance of user-generated content. However, you have to make sure that no offensive content could do the opposite of what you expect.

This means that a content moderation services team must constantly be on their toes to see that only appropriate user content is published on your website. As this can draw effective traffic to the brand.

Acts As A Shield To Your Brand And Users

Proper moderation ensures that the posts are respectful of the values and vision of the brand.

Users can post anything in their hearts, but moderators can do the edits to align them with what the brand believes in. This can also protect the users from any bullying they might otherwise face.

Good To Build Better Relations With Users

Your brand can have first-class relations with customers if their content regularly appears on the brand pages. The moderators can make the content incredible so that the brand itself becomes approachable and authentic. This promises an expansion of your brand's followers.

Shape The Purchasing Behavior For Good

Today, the only way to reach a potential buyer is through user-generated content. Learning from experiences, people are searching for customer reviews or referrals before they make the buy. So the content that goes through content moderation can shape the purchasing behavior of users to maximize sales.

Implementing UG Content Moderation

Moderation filters the user-generated content to project those posts that go well with the brand image. Of course, it could be a hassle to find the best content from among the massive user content out there. But keeping the following things in mind can make implementing social media content moderation worth doing it.

Be Clear About The Rules

There must be a set of rules that define what can be accepted by the company and what cannot be. Be strict with disgusting or illegal content in any way, like something that involves bullying or violence. An important tip is to add spam content once in a while. This could be any post that questions the worth of the brand or anything similar. Deleting all such content may not build the best relations with customers. So include them and consider them as feedback upon which your business can improve.

Outline The Process Of Submission

The content moderation services you hire must help create a submission process that answers the how's and what's of user-generated content. First, get an idea about the three approaches to submitting content. In the pre-moderation, you can review all content before it gets published. You can also include a message that says, 'Your post has been successfully submitted for review'

In the post-moderation, you can post the submitted content in real-time and keep a routine check. In reactive moderation again, you will be posting the content in real-time and review them only if other customers have some issues with the published content.

Adhere To Certain Restrictions

Having some restrictions is a good way to moderate the user content efficiently. For example, you may ask the users to have an account before posting anything on your website. You can even restrict very new users from posting anything at all. Once they are acquainted with the brand and trust is built, these restrictions can be lifted.

Keep An Eye On Pages With UGC

With content flocking in regularly, it becomes imperative to check the pages that have UGC. Whether you do the moderation with in-house resources or take help from content moderation services, there are some top-notch moderation methods you can resort to. Regular monitoring safeguards the brand reputation along with giving space for your brand to grow.

Link The Marketing Goals With Great User Experiences

Linking the marketing goals with content moderation can go a long way in brand promotion. There must be a way to make the best use of user-generated content that creates the best user experiences in the process.

These are some of the best practices.
Make the permissions and rights agreement available to the users
Be clear about how to use the user content
State all the rules, including submission deadlines
Associate a strong call to action for submissions

One clear example is an Australian brand that boomed to become an international favorite product with more than 10,000 brand images shared on Instagram. From the start, the brand used the same hashtags #letsbefrank and #thefrankeffect for all their UGC content and made sure that all their UG pictures had the same quality and color theme.

Include contact information

Additionally, you can make the customers aware of what the brand expects from UGC. For this, you can give examples from other submissions and use branded hashtags that are consistent across all online platforms. It is also good to reward the users by featuring on your website, giving gifts and promotional discounts, and any other way you feel appropriate.

Types of Content Moderation

Human-Based Content Moderation

This method involves people monitoring the user-generated content for data that can threaten the brand image. You can implement this model either through an in-house team monitoring the content or outsourcing the work to content moderation services.

Though this method is quite reliable, there are a few issues that cause concern. It is not a good thing when moderators are scanning harmful content daily. Other issues include manual social media content moderation being expensive, speed of moderation not being able to keep up with the rate of content generation, privacy issues, etc.

AI Content Moderation

AI content moderation is powered by visual recognition algorithms that promise the most efficient ways of screening content. They can work with massive data in real-time, giving little scope for errors. In addition, they are experts in recognizing harmful visuals in the content, including mass fights, pornography, weapons, horror, and much more that can have undesirable results when published.

The main con associated with AI content moderation services is the lack of contextual understanding in some instances. For example, a video showing how military personnel are trained in various weapons can be interesting for the masses. But when shared by a user, this video can be filtered by the AI-powered moderation citing that the video contains weapons and fighting.

A Hybrid Approach: AI + Human Moderation

Combining human intelligence and AI algorithms can be a great option to screen loads of content being generated every day. The algorithms can monitor most of the content and send just a part of it for manual moderation. This makes way for greater productivity, a lesser workload for moderators, and can be largely cost-saving.

The algorithms are useful to remove objectionable content in a general sense. The reviewed content can be again moderated manually to see if it adheres to the guidelines of the brand.

Do You Think Your Brand needs Content Moderation?

As already discussed, the benefits of content moderation are endless. Going with the statistics, the online world will be spammed with posts if a proper monitoring system is not in place. Implementing social media moderation can be done effortlessly if the brand knows what content it supports and what is not acceptable.

Still, confused if UG content moderation is beneficial for you or not? Well, you must know that websites or campaigns with UGC results have a 29% more conversion rate. In addition, a whopping 5.4 hours is spent by users every day with UG content; this shows the importance of having content moderation for your business.

As a business, you can go with any UG content moderation method that suits your interest and budget. Call Wow customer support today to create better customer engagement and build brand credibility with our content moderation services. Get the best content moderation for apps, blogs, forums, and social media to have content that complies with your business policies.